Generative Engine Optimisation for Ecommerce: What You Need to Know
A growing share of shoppers now start by asking an AI — and it names only two or three brands. Generative engine optimisation is the work of being one of them.
Field Notes · Dispatches From the Work
Field notes from the edge of search.
Working notes on ecommerce SEO for DTC brands — content that sells, technical fixes that compound, links that move trust, and the AI-search shifts rewriting the rules. Written by an operator, measured in revenue.
// The Log
We don't publish to fill a schedule. Each note is something we've seen move the number on a real DTC store — written plainly, with the mechanism left in.
// Topics
Ecommerce KPIs for the AI Search Era: What to Track in 2026
Organic sessions down, revenue steady? The dashboard isn't broken — it's reading the wrong era. Here are the ecommerce KPIs that actually matter for AI search.
// Briefing
Book a 30-minute diagnostic call. A senior operator will walk through your store live, show you the three biggest organic revenue leaks, and tell you which lever pays back fastest, even if you never hire us.
Book a 30-Min Diagnostic Call