Page-Intent Audit
Every page on your store classified by the buying moment it serves, and every misalignment flagged. Most stores have 30 to 60% of their pages aimed at the wrong moment.
06. Content
Intent Mapping.
One query. One page. The right one.
When two of your pages compete for the same buyer, neither one wins. We line up every page on your store with the buying moment it actually serves, so Google sends shoppers to the page that converts, not the one that ranks by accident.
In plain words
Intent mapping aligns every page on your store with the search intent it serves: navigational, informational, commercial, or transactional. Misalignment is one of the quietest revenue leaks in ecommerce, a category page targeting a question, a blog post ranking where a collection should. We audit the full estate, reassign queries to the right page types, and fix the cannibalisation that splits your rankings.
Competing-Pages Map
Where two or more of your pages are fighting for the same buyer. Which one to keep, which to merge into it, which to redirect away. So Google stops splitting your authority.
Funnel Routing
Internal links that move shoppers from 'just looking' to 'add to cart' in the fewest steps possible. The path most stores leave to chance, we make explicit.
Page-Type Matrix
Which type of page (collection, product, comparison, blog, hub) owns which buying moment, so you stop building blog posts that should have been collection pages, and vice versa.
Migration Plan
A sequenced rollout of the redirects and consolidations, risk-tiered so we ship the safe ones first and watch what happens before we touch the high-traffic pages.
Post-Launch QA
Two weeks of monitoring after rollout. Anything we broke, we fix. Anything that needs a tweak, we tweak. No 'good luck' handoff.
How it ships
- 01Week 1
Full-catalogue intent audit
Every meaningful query classified as informational, commercial, transactional, or navigational, and matched against the page currently trying to rank for it.
- 02Week 2
SERP evidence review
Live search results checked for every target query: which page types Google rewards, where rich results appear, and where your page type is simply wrong.
- 03Weeks 3 to 6
Reassignment and consolidation
Cannibalising pages merged, mismatched queries rerouted to the right page type, redirects and internal links updated to make every signal agree.
- 04Ongoing
Cannibalisation monitoring
Ongoing checks catch new collisions as content ships, so the intent map stays the single source of truth for what ranks where.
Go deeper
Google doesn't rank the best page. It ranks the best-matched page.
The four intents, in buying order
Informational queries want answers, commercial queries want comparison, transactional queries want a product, navigational queries want you. Each maps to a different page type: article, guide, collection, product. Stores that serve the wrong type rank on page three regardless of content quality.
Keyword cannibalisation
When two pages target the same query, Google hesitates between them and both lose. Cannibalisation hides in plain sight: a blog post outranking the collection it should feed, two near-identical category pages splitting clicks. We find every collision and consolidate or differentiate.
Page-type matching against the SERP
The result page tells you what Google believes the intent is: if the top ten are all collection pages, no article will break in. We audit every target query's SERP and assign it to the page type with evidence behind it, not the one that's easiest to produce. Brands with physical stores apply the same SERP-evidence logic to location queries through ecommerce local SEO.
Mapping the full catalogue
The output is one spreadsheet of record: every meaningful query, its intent, its assigned URL, and the gaps where no page exists yet. It becomes the routing table for content, internal linking, and technical priorities, the document everything else in the engagement runs from. It also decides where ecommerce link building should point its authority.
FAQ
Two or more of your pages competing for the same query, forcing Google to choose and usually demoting both. The fix depends on the collision: merge duplicates, differentiate targets, or consolidate signals with canonicals and internal links. We find every collision first.
The SERP tells us. If every top result for a query is a collection page and you're throwing a blog post at it, the mismatch is structural, and no amount of better writing fixes it. We audit your pages against live SERP evidence, not theory.
Handled properly, no. Consolidations keep the strongest URL, redirects preserve equity, and changes ship in sequenced batches with rank tracking on every affected query, so anything that wobbles is caught inside a week.
The full mapping is. But every new page you publish can create a new collision, so we run cannibalisation checks continuously afterwards. The map only stays useful if it stays true.
Where this fits
RUNS INSIDE
Ecommerce SEO Consultant
Frequently delivered as senior direction through our consulting practice, with your team executing.
SEEN IN THE FIELDBAT Velo (British American Tobacco)
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Every service here is one moving part of the system we run at Search Offgrid.