Page-Intent Audit
Every page on your store classified by the buying moment it serves, and every misalignment flagged. Most stores have 30–60% of their pages aimed at the wrong moment.
06. Content
Intent Mapping.
When two of your pages compete for the same buyer, neither one wins.
We line up every page on your store with the buying moment it actually serves, so Google sends shoppers to the page that converts, not the one that ranks by accident.
Competing-Pages Map
Where two or more of your pages are fighting for the same buyer. Which one to keep, which to merge into it, which to redirect away. So Google stops splitting your authority.
Funnel Routing
Internal links that move shoppers from 'just looking' to 'add to cart' in the fewest steps possible. The path most stores leave to chance, we make explicit.
Page-Type Matrix
Which type of page (collection, product, comparison, blog, hub) owns which buying moment, so you stop building blog posts that should have been collection pages, and vice versa.
Migration Plan
A sequenced rollout of the redirects and consolidations, risk-tiered so we ship the safe ones first and watch what happens before we touch the high-traffic pages.
Post-Launch QA
Two weeks of monitoring after rollout. Anything we broke, we fix. Anything that needs a tweak, we tweak. No 'good luck' handoff.
// How it ships
- 01Week 1
Diagnose
We map every place your store is leaking organic revenue right now, pages Google can't read, pages competing with each other, pages that rank but don't convert. No templated audit decks.
- 02Week 2
Prioritise
Every leak gets a dollar number and an effort score. You leave with the three biggest levers, in order, and a clear answer to 'where's the next $50K/mo coming from?'
- 03Weeks 3–8
Ship
Hands on the keyboard. Your dev team or ours, we don't care, as long as the work ships. Most engagements see the first measurable lift between week six and week eight.
- 04Ongoing
Measure
Every action tied back to organic-attributed revenue, contribution margin, and payback period. Reporting reads like a finance memo, not a dashboard screenshot.
// FAQ
No. We focus exclusively on DTC ecommerce because that's where our pattern recognition, vendor stack, and revenue models compound. If your business is something else, local services, B2B SaaS, lead-gen, we'll happily refer you to operators who specialise in your vertical.
No. Engagements are month-to-month. Cancel any month. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back, but the work isn't held hostage by a 12-month minimum.
Organic-attributed revenue, organic conversion rate, and contribution margin. We don't optimise for impressions, clicks, or rankings unless they tie directly to a revenue lever for your specific store. If a piece of work isn't moving those numbers, we drop it from your invoice next sprint.