AI Search & GEO
How to Build a Topical Authority Plan for AEO
AI cites the store that covers one topic completely, not the biggest site. Here's the step-by-step plan to build topical authority for AEO.
Blog · Topic
Notes on content strategy.
Every post tagged Content Strategy: the patterns, fixes, and plays we've seen move revenue for DTC brands in this corner of search.
Content Strategy
Product Page Design for SEO, CRO and E-E-A-T: The Trade-Offs to Own
Product page design for SEO, CRO, and E-E-A-T means balancing competing goals on the same page. Here is where they conflict and how to design for all three deliberately.
Content Strategy
Product Content Strategy: The System Most Ecommerce Stores Skip
A product content strategy is how your whole catalog earns visibility, not a queue of descriptions. Why most underperform and how to build one that scales.
Content Strategy
Does YouTube Video Content Improve SEO? What Ecommerce Stores Miss
YouTube video content can improve your SEO, but only if the page is built to claim the credit. Here is where the lift comes from and what most stores get wrong.
Content Strategy
How to Develop a Blog Content Strategy for Ecommerce SEO
An ecommerce content strategy only grows sales when content connects to the pages that sell. How to build one, and which content types actually earn revenue.