AI Search & GEO
How to Track AEO: The Metrics That Actually Matter
AEO splits your funnel in two: whether AI mentions you, and whether those mentions send traffic. Here's how to track both, with a free GA4 setup.
Blog · Topic
Notes on analytics.
Every post tagged Analytics: the patterns, fixes, and plays we've seen move revenue for DTC brands in this corner of search.
AI Search & GEO
Ecommerce KPIs for the AI Search Era: What to Track in 2026
Organic sessions down, revenue steady? The dashboard isn't broken. It's reading the wrong era. Here are the ecommerce KPIs that actually matter for AI search.