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09. AI Search

AI Search Audit.
ChatGPT, Perplexity, Gemini, and Google's AI Overviews are recommending products to your buyers right now.

We measure exactly when your brand gets cited, when it gets ignored, and when a competitor gets the recommendation that should have been yours.

// 01

AI Engine Coverage Report

How your brand currently surfaces in ChatGPT, Perplexity, Gemini, and Google AI Overviews, tested across hundreds of buying searches your customers actually run. Where you're cited, where you're missing, where a competitor gets the recommendation.

// 02

Citation Source Map

Where AI engines pull their answers about your category from. The publications, review sites, and forums that AI treats as sources of truth, and which of them currently mention you.

// 03

Brand Clarity Audit

How well-defined your brand is in the form AI search engines can read. Wikipedia, Wikidata, Google Knowledge Graph, schema cross-references. (Operator term: entity audit.)

// 04

Third-Party Proof Inventory

The reviews, expert mentions, third-party data, and case studies AI engines use to decide whether to trust your claims. What you have, what's missing, where to invest first.

// 05

Competitor Benchmark

Side-by-side AI search performance vs. your top three competitors. How often each of you gets cited, in what context, and how accurately.

// 06

Three-Lever Plan

The three highest-impact actions to get cited by AI search this quarter. With effort, owner, and forecast attached.

// How it ships

  1. 01
    Week 1

    Diagnose

    We map every place your store is leaking organic revenue right now, pages Google can't read, pages competing with each other, pages that rank but don't convert. No templated audit decks.

  2. 02
    Week 2

    Prioritise

    Every leak gets a dollar number and an effort score. You leave with the three biggest levers, in order, and a clear answer to 'where's the next $50K/mo coming from?'

  3. 03
    Weeks 3–8

    Ship

    Hands on the keyboard. Your dev team or ours, we don't care, as long as the work ships. Most engagements see the first measurable lift between week six and week eight.

  4. 04
    Ongoing

    Measure

    Every action tied back to organic-attributed revenue, contribution margin, and payback period. Reporting reads like a finance memo, not a dashboard screenshot.

// FAQ

  • Overlapping, not identical. Getting cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews requires brand clarity (so AI knows you exist as a real entity), third-party proof (so AI trusts your claims), and machine-readable signals (so AI can parse your store). Most of this also helps classic Google rankings, but some of it is genuinely new work the SEO industry calls AEO and GEO.

  • No. We focus exclusively on DTC ecommerce because that's where our pattern recognition, vendor stack, and revenue models compound. If your business is something else, local services, B2B SaaS, lead-gen, we'll happily refer you to operators who specialise in your vertical.

  • No. Engagements are month-to-month. Cancel any month. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back, but the work isn't held hostage by a 12-month minimum.

  • Organic-attributed revenue, organic conversion rate, and contribution margin. We don't optimise for impressions, clicks, or rankings unless they tie directly to a revenue lever for your specific store. If a piece of work isn't moving those numbers, we drop it from your invoice next sprint.

// Adjacent levers

The other nine levers in the kit. Pulled together with this one, or as their own engagement.

The audit names the gaps. AI search strategy ships the work to close them, brand-clarity, structured tags, third-party proof, citation outreach. The single biggest input AI engines weight is source quality, which is why editorial link building is the lever that compounds across both classic and AI search.