Services
AI Search Audit.
How AI assistants see your site.
ChatGPT, Perplexity, Gemini and Google's AI Overviews name only a few businesses in each answer. We measure how often yours comes up, what these tools say about you, and which competitors get named instead.
AI search, service 09 of 10
- Where You Show Up in AI Answers
- Which Sources They Use
- How Clearly You're Defined
- Proof You Can Point To
In plain words
What an AI search audit looks at.
An AI search audit measures how visible your site is inside AI answers: whether ChatGPT, Perplexity, Gemini and Google's AI Overviews can read your pages, how often they mention you, what they say about your products or services, and which competitors they recommend instead.
It covers whether AI crawlers can reach your site, how much structured data you have, how easy your content is to quote, and what the rest of the web says about your business, since those are the inputs these tools use to decide who gets named.
What's included
Inside the AI search audit: what you get.
A baseline for a channel most businesses can't see: who the AI engines name today, why it isn't you yet, and which fixes are worth doing first.
01
Where You Show Up in AI Answers
How your business comes up in ChatGPT, Perplexity, Gemini and Google's AI Overviews, tested across the buying questions your customers ask. Where you're named, where you're missing, and who gets named instead.
02
Which Sources They Use
Where these tools get their answers about your category: the publications, review sites and forums they treat as reliable, and which of them mention you today.
03
How Clearly You're Defined
Whether the basic facts about your business are consistent and findable: your own site, Wikipedia and Wikidata where relevant, Google's Knowledge Graph, and your structured data.
04
Proof You Can Point To
The reviews, expert mentions, third-party data and case studies these tools look for before repeating a claim. What you have, what's missing, and what to get first.
05
Competitor Comparison
How often you get named next to your three closest competitors, in what context, and how accurately each of you is described.
06
What to Fix First
The handful of changes most likely to get you named, in order, with the effort involved and who needs to do each one.
How it works
The AI search audit process, step by step.
Week 1
AI crawler access tests
GPTBot, ClaudeBot, PerplexityBot, and Google-Extended tested against your robots.txt and CDN rules, because one blocked crawler removes you from that engine entirely.
Weeks 1 to 2
Citation benchmarking
How often you get named, in what tone, and how accurately, measured across ChatGPT, Perplexity, Gemini, and Google AI Overviews for the buying questions in your category.
Week 2
Readability and markup review
How easily a model can lift facts from your pages: structured data coverage, content structure, and spec consistency between site and feeds, scored page by page.
Weeks 2 to 3
Gap report and roadmap
Every question where an assistant names a competitor, documented with the reason and the fix, ranked by how often that question comes up.
Go deeper
The four measurements of AI search visibility.
You can't improve what you can't see. This puts numbers on how AI assistants treat your business.
01
AI crawler access
GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are the crawlers behind the main AI assistants, and each one reads your robots.txt and CDN bot rules a little differently.
One blocked crawler takes you out of that engine's answers entirely. We test access per crawler, because the most common AI visibility problem is a setting nobody knew was there.
Fixing that access is part of ecommerce technical SEO.
02
Citation share and sentiment
Across the buying questions in your category, how often do ChatGPT, Perplexity, Gemini, and Google AI Overviews name you, and what do they say about you?
We measure how often you get named compared with competitors and score the tone, because a mention that warns people off is not visibility you want. A sudden collapse in mentions behaves like any other traffic loss and gets diagnosed the same way as ecommerce traffic recovery.
03
How easily your pages can be read
Answer engines lift facts from pages they can parse cleanly: clear headings, question-shaped sections, complete structured data, and specs that agree between your site and your feeds.
We check how readable your pages are that way, and flag every page where a model would have to guess.
04
The competitor citation gap
For every question where an assistant names a competitor instead of you, there is a reason in their data, content, or reputation.
We document each gap and rank the fixes by how often that question comes up, so the plan starts from a scoreboard rather than a hunch. That scoreboard feeds straight into an ecommerce AI search strategy.
FAQ
AI search audit questions, answered.
Same foundations, different scoreboard. Crawling, structure, and trust feed both, but AI answers reward facts a model can lift cleanly and brand details that agree across sources, rather than a position on a page. The audit measures that side specifically: access, how often you get named, in what tone, and how readable your pages are to a model.
ChatGPT, Perplexity, Gemini, and Google AI Overviews, plus the crawlers behind them: GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. Coverage moves as the market does, and the audit moves with it.
We run your category's buying questions through each engine on a set schedule and log who gets named, in what context, and in what tone. That gives you a number you can track over time and compare against competitors. It is a sample rather than a census, because these engines vary their answers, so we keep the question set and the schedule fixed to make the comparison fair.
Strong SEO helps, but it does not carry over automatically. Plenty of pages cited in AI answers do not rank in the top ten for the same question. The audit tells you whether your strength is transferring to that surface, and what is in the way where it isn't.
Where this fits
Where this service fits, and where it's been used.
Ships inside our AEO practice, which is answer engine optimization: how AI assistants answer questions in your category.
842 times cited in chatgpt answers. An established site where the pages that sell weren't ranking. We reorganized what they already had and built no new backlinks.
Some buyers now ask an AI assistant instead of searching Google. We make your site easy for those tools to read, quote and trust. Nobody can promise a mention, because the tools decide who gets named.
Links from other websites are one of the ways Google decides whether to trust your site. We earn them through coverage, guest articles and resource pages, and point them at the pages that bring in orders or leads.
Next step
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost.
- 30 minutes
- Nothing to prepare
- No obligation
All ten Search Offgrid services are priced as one monthly plan: $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month.