Buying-Journey Map
Every search term your buyers run, sorted into where they are in the purchase decision: just discovering you exist, comparing you to alternatives, or ready to buy right now.
04. Content
Keyword Research.
Most keyword tools sell you traffic that never adds to cart.
We separate the searches that look impressive from the ones that actually move revenue, then we map every winner to a stage of your buying journey.
Volume vs. Value Split
The low-volume searches that convert at 8% (worth chasing) and the high-volume searches that convert at 0.2% (volume theatre, not worth chasing). Most agencies sell you the second list.
Competitor Gap Set
Every search your competitors are ranking for that you're not, scored by your odds of catching them and the revenue at stake if you do.
Page Cluster Definitions
Which searches belong on the same page (so they reinforce each other) vs. on separate pages (so they don't compete). The single biggest unforced error in DTC SEO is getting this wrong.
Forecast Model
Conservative and aggressive revenue forecasts per cluster, so you can see, in dollars, what each piece of work is worth before we ship it.
Tracking Spec
Exactly which searches to monitor each month, drop into your existing rank-tracker. So you know whether the work is paying off without waiting for the quarterly report.
// How it ships
- 01Week 1
Diagnose
We map every place your store is leaking organic revenue right now, pages Google can't read, pages competing with each other, pages that rank but don't convert. No templated audit decks.
- 02Week 2
Prioritise
Every leak gets a dollar number and an effort score. You leave with the three biggest levers, in order, and a clear answer to 'where's the next $50K/mo coming from?'
- 03Weeks 3–8
Ship
Hands on the keyboard. Your dev team or ours, we don't care, as long as the work ships. Most engagements see the first measurable lift between week six and week eight.
- 04Ongoing
Measure
Every action tied back to organic-attributed revenue, contribution margin, and payback period. Reporting reads like a finance memo, not a dashboard screenshot.
// FAQ
No. We focus exclusively on DTC ecommerce because that's where our pattern recognition, vendor stack, and revenue models compound. If your business is something else, local services, B2B SaaS, lead-gen, we'll happily refer you to operators who specialise in your vertical.
No. Engagements are month-to-month. Cancel any month. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back, but the work isn't held hostage by a 12-month minimum.
Organic-attributed revenue, organic conversion rate, and contribution margin. We don't optimise for impressions, clicks, or rankings unless they tie directly to a revenue lever for your specific store. If a piece of work isn't moving those numbers, we drop it from your invoice next sprint.