AI search agency
Buyers are asking ChatGPT what to buy.
Those answers name only a few businesses.
When someone researches a category in ChatGPT, Perplexity, Claude or Gemini, the answer names only a handful of businesses. We work on the things that decide whether you're one of them: clear facts about your business, proof other sites can vouch for, and pages these tools can read and quote.
842
Times cited in ChatGPT answers
From near zero before the rebuild
Seus Lighting, United States
Read the case studyIn short
Search Offgrid works on AI search visibility for ecommerce and service businesses. The industry calls it answer engine optimization: being named when someone researches inside an AI tool instead of a search engine. The signals differ from ordinary SEO in emphasis rather than in kind. Being named matters more than ranking, consistent facts about your business matter more than how often a phrase appears, and proof from other sites matters more than word count. We run it inside a monthly plan alongside ordinary SEO, because the two share most of the same work.
The detail
AI search agency, explained.
01
Why AI search is worth working on now
AI tools are changing how people research before they buy or hire.
ChatGPT, Perplexity, Claude and Gemini build each answer from a small set of sources, and buyers use them for category research, comparisons, and checking a business before they ever reach Google. Four things decide whether you make that set. Clear facts about your business, described the same way wherever they appear, so a model isn't choosing between three versions of you. Proof from elsewhere, meaning reviews, expert mentions, data and case studies these tools can find and treat as evidence. Machine-readable pages, with structured data for products, services, offers, reviews and FAQs built the way these tools expect. And mentions in sources they use, which in practice means editorial coverage rather than directory listings.
02
How AI search differs from ordinary SEO
Ordinary SEO aims for a ranking and the click that follows.
AI search aims to be one of the few sources an answer is built from. Links still matter, but for the quality of the source rather than the count. How often a keyword appears is beside the point. What matters is whether your page makes clear, checkable claims a model can quote. Our AI search strategy service does that work: consistent facts about your business, structured data, proof organized where it can be found, and outreach to the sources these tools draw on.
03
AI tools and Google's AI Overviews
This page is about standalone AI tools. Google AI Overviews is the AI layer inside Google's own results, and the work overlaps heavily, since both reward clear facts, structured evidence and good sources. The lists of sources they draw on are different, though, so we usually run the two together. The Growth and Scale plans include both alongside ordinary SEO. Starter is ordinary SEO only, because content and links have to be in reasonable shape first or the mentions don't hold.
04
Different starting points
AI search is one way in.
If you want ordinary SEO with AI search included, the DTC ecommerce page covers it. If you have a team that needs direction rather than a full monthly plan, the consultant page fits better. Same work, different starting point.
Why us
What you get.
Every account gets one campaign lead who runs it end to end. Plans are $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month. Month one is usually the review and a written plan, with changes going live from month two.
01
Measuring where you stand
We test how you come up across ChatGPT, Perplexity, Claude and Gemini for the questions your buyers ask, and record how often you're named, what's said, and whether it's accurate.
02
Consistent facts about your business
Your business, your products or services, and the people behind them described the same way across your site, Wikidata, the Knowledge Graph and the directories that matter.
03
Proof, organized
Reviews, expert mentions, data and case studies arranged so these tools can find them and treat them as evidence rather than marketing copy.
04
Structured data
Product, offer, review, service, FAQ, how-to and article markup built the way these tools expect, then validated rather than assumed.
05
Mentions in sources they use
Outreach for coverage in the publications these tools treat as reliable. A handful of good sources tends to do more than a long list of weak ones.
06
Monthly tracking
How often you're named, in what context, and whether it's accurate, on the same set of questions each month so the numbers are comparable.
Who it's for
Is this for a business like yours?
A good fit
- Ecommerce or service business whose buyers research before they commit
- Ordinary SEO already in reasonable shape
- Categories where people compare carefully, such as supplements, beauty, home, apparel and professional services
- Wants to know where it stands in AI answers rather than guess
Not the right fit
- Sites with basic SEO problems still unfixed, which we'd do first
- Wants guaranteed mentions in AI answers
- Looking for a one-off project rather than ongoing work
- Needs someone to run paid ads
FAQ
AI search agency questions, answered.
It's the work of getting your business named when people research using AI tools, such as ChatGPT, Perplexity, Claude, Gemini, Copilot and Google's AI Overviews, rather than through a list of links. The industry calls it answer engine optimization. Being named matters more than ranking, and consistent facts about your business matter more than how often a phrase appears on the page.
They overlap. This page is about standalone AI tools. Google's AI Overviews sit inside Google's own results and lean more on the authority signals Google has always used. We usually run both together because most of the underlying work is shared.
No. AI search builds on the same foundations: pages a machine can read, structured data, and other sites mentioning you. If those are broken, fix them first. The Growth and Scale plans run both together.
How often you're named across the main tools, what's said about you, whether it's accurate, and whether you come up at all when someone asks a category question. We use the same set of questions each month so you can compare one month to the next.
Test how you come up now. Pick the few gaps most likely to matter. Do the work: consistent facts, structured data, proof organized where it can be found, and outreach. Then test again and repeat. Results are uneven, because these tools change how they build answers without notice.
Yes. Growth at $2,000 a month and Scale at $3,000 a month include AI search and Google AI Overviews work alongside ordinary SEO. Starter at $1,500 a month is ordinary SEO, and AI search is added when you move up. All three are a fixed price, month to month, and you can stop at the end of any month.
Related services
What this work includes.
Related page
Another page that might fit you better.
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost. There's nothing to prepare and no obligation.