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DTC Ecommerce SEO Pricing

Three tiers. Real numbers. No retainer theatre.

Pick the tier that matches your stage. Every package is fixed scope, fixed price, month-to-month. No padded hours. No twelve-month contracts. No surprise invoices.

Book a 30-Min Diagnostic CallSee the Ten Levers

// Tiers

Pick the lever set that fits where you are.

Recon clears the foundation. Operator runs the channel and adds AI search. Command is full search operations under one roof. Most brands start at Recon and upgrade.

// 01. Tier 1

Recon

$1,500≈ £1,200/ month

For DTC brands ready to stop guessing. We find the leaks, build the foundation pages your buyers search for, and earn the first links to make them rank.

  • Full SEO audit, every revenue leak in your store, sized in dollars
  • Buying-intent keyword research, the searches that drive add-to-cart, not vanity traffic
  • 10 commercial pages built per month, collection pages, product pages, comparison pages that close sales
  • 5 buyer-intent blog posts per month, written to convert, not to fill a calendar
  • 2–4 editorial backlinks per month, earned in publications your customers actually read
  • Monthly performance report, written like a finance memo, not a dashboard screenshot
Start with Recon
// Most Popular

// 02. Tier 2

Operator

$2,000≈ £1,600/ month

Everything in Recon, plus the work that makes your store visible in AI search and the rich Google results that get clicked. Most popular tier.

  • Everything in Recon, audit, research, pages, content, links, reporting
  • 10 commercial pages per month (up from 5), more shelf space in Google
  • 8 buyer-intent blog posts per month
  • 3 editorial backlinks per month
  • Sitewide schema implementation, product, offer, and review tags so your listings win the rich results that get clicked
  • Indexation cleanup + sitemap operations, making sure Google sees the pages that earn revenue and ignores the ones that don't
  • AI search optimisation (AEO + GEO), get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews
Run Operator

// 03. Tier 3

Command

$3,000≈ £2,400/ month

The full search-operations engagement. We run organic as a channel, strategy, execution, monitoring, and recovery, under one roof, with weekly access to a senior operator.

  • Everything in Operator, pages, content, links, schema, AI search
  • Advanced technical SEO, site speed, page structure, and the parts of your store Google can't read cleanly
  • Advanced AI search strategy, be the brand ChatGPT and Google AI Overviews recommend, not the one buried three results down
  • Brand-clarity rebuild, the third-party signals AI engines use to decide which brands to trust
  • Editorial citations from tier-1 publications, the names your buyers and AI engines both recognise
  • Weekly Loom recordings + Slack/voice access to your senior operator
  • Quarterly forecast + revenue model, what next quarter looks like, in dollars
Take Command

// Side by side

What you actually get vs. what most agencies sell.

Operator ($2,000/mo)Typical agency retainer
PricingFixed monthly: $2,000 / £1,600Variable hours, vague invoices
Pages built10 commercial pages + 8 buyer-intent blogs every monthVague 'content' line items, low actual output
Schema (rich Google results)Sitewide implementation includedCharged extra, often skipped
AI search (ChatGPT, Perplexity, Google AI Overviews)Included from Operator tier upNot offered, or upcharged
ReportingRevenue, margin, payback, written like a finance memoImpressions, rankings, traffic, none on your P&L
CommitmentMonth-to-month. Cancel any month.12-month minimum
Risk reversalIf a lever doesn't move the number, we drop it from the invoiceCharged regardless of result

// FAQ

The questions every DTC founder asks first.

  • Operator costs $24,000 a year. Across our active roster, brands at $5M+ ARR see organic-attributed revenue lifts of $50K–$250K/mo within 9–12 months. At a 60% contribution margin on organic, that's a 2-to-15x return on the engagement, and the work compounds for years after we stop.

  • Diagnosis happens in week one. The first measurable revenue lift typically lands between weeks six and eight. Most engagements see a step-change in organic-attributed revenue between months three and six, and the compounding effect kicks in around month nine. SEO is not paid, there's a build phase before there's a return.

  • All three tiers are monthly. There are no contracts beyond the current month. Pause or cancel any time. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back.

  • We work with US and UK DTC brands. Prices are quoted in USD with a GBP equivalent for convenience. Invoices are issued in your local currency at the spot rate when we onboard you.

  • Yes. Most brands start on Recon to clear the foundation work, then upgrade to Operator or Command once the audit and base pages are live. Switching is prorated for the calendar month.

  • Custom engagements are available for brands above $10M ARR or in regulated verticals. Book a diagnostic call and we'll scope it directly, same fixed-price principle, larger scope.

  • No, and you should be suspicious of any agency that does. We guarantee execution, transparency, and the work itself. We also guarantee that if a piece of work isn't moving organic-attributed revenue, we drop it next sprint, you keep the work, we drop the line item from your invoice.

// Briefing

Not sure which tier fits?

Book a 30-minute diagnostic call. A senior operator will walk through your store live, show you the three biggest organic revenue leaks, and tell you the right tier, or that you don't need us yet.

Book a 30-Min Diagnostic Call