Index Coverage Map
A line-by-line inventory of every URL your store exposes and what Google does with each one. You leave knowing precisely which pages work for you, which are invisible, and which compete against your own catalogue.
01. Audit
SEO Audit.
Every leak, priced in dollars.
Find every place your store is leaking sales to Google before you spend a dollar fixing anything. We map the leaks, put a revenue number next to each one, and tell you which three to fix first.
In plain words
An ecommerce SEO audit is a comprehensive diagnosis of why your store underperforms in organic search, and what that lost visibility costs you in revenue. A free SEO tool hands you 200 colour-coded warnings with no priority and no price. A real audit separates the few issues suppressing organic traffic from the noise, traces each to a root cause, and ranks the fixes by payback. Ours is built for DTC catalogues specifically: thousands of SKUs, faceted collection pages, product and category pages that have to rank, and a checkout that has to convert. Every finding lands with a dollar estimate, so the output reads like a P&L, not a checklist.
Revenue Leak Report
Where money is leaving your funnel between Google and add-to-cart. Each leak quantified in dollars, ranked by size, so you fix the $50K/mo leak before the $5K/mo one.
Intent Coverage Audit
The buying searches your store covers, the ones it misses, and the ones where two of your pages are competing with each other (and both losing).
Competitor Delta
Side-by-side with your top three organic competitors, what they're ranking for that you're not, what moves they're making this quarter, and where the easiest wins are.
Three-Fix Plan
The three highest-impact actions, in order, with effort scored and forecast revenue contribution attached. So you know where the next $50K/mo is coming from before you spend a dollar fixing anything.
Loom Walkthrough
A recorded walkthrough of the audit with you. No slide deck. No agency theatre. A senior operator on screen, explaining what we found and what to do next.
How it ships
- 01Week 1
Crawl and baseline
We crawl the full store the way a search engine does, pull Google Search Console and analytics, and benchmark your organic visibility against your top three competitors, so week one ends with the shape of the problem, not a data dump.
- 02Week 2
Diagnose and price
Every issue is traced to a root cause and sized in suppressed revenue using your conversion rate and average order value. A 200-line warning list becomes a short list of things that actually cost you sales.
- 03Week 3
Prioritise
Findings ranked by payback and effort, each tagged with the service that fixes it. You get the three highest-return moves in order, plus a recorded Loom walkthrough, not a slide deck.
- 04After
Hand off to the fix
The audit routes straight into execution: technical SEO for the structural breaks, keyword research and intent mapping for the demand gaps. The diagnosis starts paying back the moment the first fix ships.
Go deeper
A comprehensive ecommerce SEO audit inspects six layers, in order of what they cost you. Most template checklists stop at the first two.
Crawlability and indexation
Before a page can rank, a search engine has to reach it and choose to index it. We test robots.txt rules, XML sitemaps, and crawl-budget consumption in Google Search Console, then hunt index bloat: the thousands of faceted-navigation and parameter URLs that bury your real category pages, plus orphan pages nothing links to and broken links that dead-end the crawl. On large ecommerce sites this single layer often explains most of the missing organic visibility.
Site architecture and internal linking
Rankings follow link equity, so site structure is a ranking factor, not a design choice. We map click depth from the homepage to every product and category page, check that the URL hierarchy and breadcrumbs route authority where it earns revenue, and find the cannibalisation where old blog posts hoard the internal links your collection pages need. A revenue page sitting four clicks deep is a revenue page starved of authority. The structural problems this surfaces get fixed through ecommerce technical SEO.
On-page SEO and content quality
Title tags, meta tags, heading structure, product descriptions, and duplicate or thin content, each scored against the search intent and keyword the page is meant to serve. This on-page and content audit catches the most common failure in ecommerce: intent mismatch, a comparison query answered by a product page, a category query answered by a blog post. Two pages chasing the same keyword, or a page chasing one nobody searches, both surface here.
Off-page SEO and authority
Off-page SEO is the ceiling on how high your pages can climb. We profile your backlinks against your top organic competitors: referring domains, anchor-text distribution, broken inbound links worth reclaiming, and the toxic links that put you one search-engine update from a manual action. You leave knowing the authority gap between you and the brands outranking you, and what it costs to close it.
Site speed and page experience
Heavy themes, app bloat, and render-blocking scripts drag Core Web Vitals (LCP, CLS, INP) below Google's thresholds, hurting both rankings and user experience at once. We measure real site speed and page speed against field data, not lab scores, and check how your store renders for the bot, the JavaScript-dependent content a search engine can see differently from your buyers.
Structured data and AI readability
Product, Offer, Review, and Breadcrumb schema markup decide whether your listings show price, stock, and star ratings in search results, and whether ChatGPT, Perplexity, and Google AI Overviews can read your catalogue at all. We validate the structured data sitewide and flag the theme-update regressions that silently strip it. Like every other finding, each one lands with a dollar estimate of the revenue it suppresses. How completely AI engines can read you is measured on its own in an ecommerce AI search audit.
FAQ
Two to three weeks from kickoff to the recorded walkthrough. We don't stretch audits across quarters; every week a revenue leak goes undiagnosed is a week it keeps costing you.
Free SEO tools and audit tools run an automated crawl and hand you a checklist of issues, often hundreds, with no priority and no revenue context. They're handy for spotting broken links or missing meta tags, but they can't tell you which issues actually cost you sales or what to fix first. A paid ecommerce SEO audit adds the judgment a tool can't: root-cause diagnosis, a dollar figure on each leak, competitor benchmarking, and a prioritised plan. The tool tells you what's wrong; the audit tells you what's worth fixing.
Run a full audit before any major SEO investment, and again after a replatform, redesign, or Google algorithm update. Beyond that, most growing ecommerce stores benefit from a lighter quarterly check to catch indexation drift, new broken links, and schema regressions before they cost rankings. Regular auditing is far cheaper than recovering organic traffic after it's gone.
Yes, and be wary of anyone who says otherwise. Without a diagnosis, an agency is guessing which fix matters, and you're paying for the guesswork. The audit is what makes everything after it accountable: each fix traces back to a priced finding.
The audit is the diagnosis, and it's built to be acted on. Every finding comes with the fix, the owner it needs (dev, content, or SEO), and the revenue at stake, so your in-house team can execute it directly. Most brands have us ship the three highest-payback fixes first, then route the rest into technical SEO, content strategy, and intent mapping. You're never left with a report and no path forward.
Read access to Google Search Console and your analytics, a crawl-friendly staging or production URL, and thirty minutes on the buying questions only founders can answer: margins, hero products, and which categories actually matter.
Where this fits
RUNS INSIDE
Ecommerce SEO Consultant
Frequently delivered as senior direction through our consulting practice, with your team executing.
SEEN IN THE FIELDSeus Lighting
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Every service here is one moving part of the system we run at Search Offgrid.