Services
SEO Audit.
What's wrong, and what to fix first.
Find out why your site isn't bringing in the orders or leads it could from Google. You get a written review of your site, your competitors and your search data, with the fixes listed in the order we'd do them.
Audit, service 01 of 10
- Index Coverage Map
- What's Holding You Back
- Intent Coverage Audit
- Competitor Comparison
In plain words
What an ecommerce SEO audit is, in plain words.
An SEO audit is a review of your site that explains why it isn't getting the visitors, orders or leads it could from Google, and what to fix first.
A free SEO tool gives you a long list of warnings with no priority. A proper audit separates the few problems that are holding your site back from the noise, traces each one to its cause, and puts the fixes in the order that's most likely to pay back first.
For an ecommerce site that means the category, collection and product pages that have to rank. For a service business it means the pages people land on before they call or book. You get a written report you can act on, with us or with your own team.
What's included
Inside the ecommerce SEO audit: what you get.
A written list of what is wrong with your site, ranked by likely effect on customers, with what we would do first and who needs to do it. Built to be acted on, by us or by your team.
01
Index Coverage Map
Every URL your site exposes and what Google does with each one. You'll see which pages are working, which are invisible to Google, and which compete with each other.
02
What's Holding You Back
The places where people search for what you sell and don't reach your site: pages Google can't read, pages that don't exist yet, pages that rank but don't convert. Each one ranked by how much it's likely to matter.
03
Intent Coverage Audit
The buying searches your site covers, the ones it misses, and the ones where two of your pages are chasing the same searcher and holding each other back.
04
Competitor Comparison
Side by side with your top three competitors in search: what they rank for that you don't, what they've changed recently, and where the realistic openings are.
05
What to Fix First
The fixes most likely to matter, in the order we'd do them, each with the effort involved and what it depends on. Written so your own team could work from it.
06
A Call to Go Through It
We go through the review with you on a call and answer questions. The written report is yours to keep either way, whether or not you carry on with us.
How it works
The SEO audit process, step by step.
Week 1
Crawl and baseline
We crawl the whole site the way a search engine does, pull your Google Search Console and analytics data, and compare your search visibility with three competitors. The first week ends with the shape of the problem, not a data dump.
Week 2
Diagnose and rank
Every issue is traced back to its cause and ranked by how much it is likely to affect customers. A 200-line warning list becomes a short list of things worth your attention.
Weeks 2 to 3
Put it in order
Findings sorted by likely payback and effort, each tagged with the service that fixes it. You get the top moves in order, plus a recorded video going through them, not a slide deck.
After
Hand off to the fix
The audit routes into the work: technical SEO for the structural breaks, keyword research and intent mapping for the gaps in demand. It is written so your team or ours can start on it right away.
Go deeper
The six layers of an ecommerce SEO audit.
An SEO audit looks at six layers, in the order they tend to affect customers. Most free checklists stop at the first two.
01
Crawlability and indexation
Before a page can show up in search, a search engine has to reach it (crawling) and decide to keep it in its index (indexing).
We check your robots.txt rules, your XML sitemaps, and where Google spends its crawling time, then look for index bloat: the thousands of filter and parameter URLs that bury your category pages, pages nothing links to, and broken links that dead-end the crawl. On large sites, this one layer often explains most of the missing search visibility.
02
Site architecture and internal linking
Rankings follow links, so how a site is organized is a ranking factor and not just a design choice.
We map how many clicks it takes to reach every important page from the home page, check that the URL structure and breadcrumbs send strength toward the pages that bring in sales or leads, and find the cannibalization where old blog posts hold the internal links your main pages need.
A page sitting four clicks deep gets very little of that strength. The structural problems this turns up get fixed through ecommerce technical SEO.
03
On-page SEO and content quality
Title tags, meta tags, heading structure, page copy, and duplicate or thin content, each judged against the search the page is meant to answer.
This catches the most common mismatch we see: a comparison question answered by a product page, or a buying question answered by a blog post. Two pages chasing the same search, or a page chasing one nobody runs, both surface here.
04
Off-page SEO and authority
Backlinks are links from other websites pointing at yours, and they set the ceiling on how high your pages can climb.
We compare your backlink profile with the sites outranking you: how many separate domains link to you, what the link text says, broken inbound links worth reclaiming, and links from spam sites that put you at risk. You finish knowing the gap between you and the sites ahead of you, and what closing it would take.
05
Site speed and page experience
Heavy themes, extra apps, and scripts that block rendering push Core Web Vitals (Google's measures of loading speed, visual stability, and responsiveness) below its thresholds, which hurts both rankings and the experience your visitors get.
We measure speed using data from visitors' own browsers rather than lab scores alone, and check how your pages look to the crawler, because content that depends on JavaScript can reach a search engine differently than it reaches your customers.
06
Structured data and AI readability
Structured data is code that labels what is on a page, such as Product, Offer, Review, and Breadcrumb markup.
It decides whether your listings show price, stock, and star ratings in search results, and whether ChatGPT, Perplexity, and Google AI Overviews can read your product range at all. We validate it across the site and flag the theme updates that quietly strip it out.
Every finding lands in a written list, ranked by likely effect on customers, with what we would do first. How well AI engines can read you is measured on its own in an ecommerce AI search audit.
FAQ
SEO audit questions, answered.
Usually a few weeks. How long depends on the size of the site, how many page templates it uses, and how quickly we get access to Search Console and analytics. We don't stretch audits across quarters, and we'll give you a date range once we have seen the site.
Free tools run an automated crawl and hand you a list of issues, often hundreds of them, with no order and no context. They are useful for spotting broken links or missing meta tags, but they can't tell you which issues matter for your customers or what to do first. A paid audit adds the judgment a tool can't: the cause behind each issue, a comparison against the sites outranking you, and a written list ranked by likely effect on customers, with what we would do first. The tool tells you what is wrong. The audit tells you what is worth fixing.
Run a full audit before any significant SEO spend, and again after a replatform, a redesign, or a Google update that moved your traffic. Beyond that, a lighter quarterly check catches indexation drift, new broken links, and structured data that has gone missing. Checking is a lot cheaper than recovering traffic after it has gone.
In most cases, yes. Without a diagnosis, an agency is guessing which fix matters, and you are paying for the guessing. There are exceptions: if you already know the problem, for example a migration that went wrong last month, we can start there instead. The audit is what makes the work after it accountable, because each fix traces back to a specific finding.
The audit is the diagnosis, and it is written to be acted on. Every finding comes with the fix, who needs to do it (a developer, a writer, or us), and where it sits in the order. Your own team can work from it directly. Most clients have us handle the first few fixes, then move the rest into technical SEO, content strategy, and intent mapping. You are not left with a report and no next step.
Read access to Google Search Console and your analytics, a URL we can crawl, and about thirty minutes of your time on the questions only you can answer: your margins, your best sellers or most profitable services, and which parts of the business you want to grow.
Where this fits
Where this service fits, and where it's been used.
Often provided as senior direction through our consulting work, with your team doing the implementation.
842 times cited in chatgpt answers. An established site where the pages that sell weren't ranking. We reorganized what they already had and built no new backlinks.
Google can only rank pages it can find, read and trust. We fix the parts of your site search engines see: crawling and indexing, page structure, structured data and page speed.
Your visits from Google dropped and you need to know why. We work out what caused it, whether that's a Google update, a site migration, an indexing fault or a penalty, and give you a written recovery plan.
Next step
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost.
- 30 minutes
- Nothing to prepare
- No obligation
All ten Search Offgrid services are priced as one monthly plan: $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month.