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02. Technical

Technical SEO.
Your Shopify store is losing sales because Google can't read it cleanly.

We rebuild the parts of your site Google sees, site speed, page structure, search-result formatting, so the right pages get found and bought from.

// 01

Render Architecture

We map how Google actually loads and reads your store, then fix the spots where the search bot sees something different from your buyers. Common on Shopify Plus and headless stacks.

// 02

Indexation Plan

We tell Google which of your pages are worth ranking and which to ignore, so the right pages get found and the noise (filtered URLs, near-duplicates, old test pages) doesn't drag your store down.

// 03

Schema Library

Product, offer, review, article, and FAQ tags so your listings win the rich Google results that get clicked, the ones with star ratings, prices, and stock status under the link.

// 04

Site Speed (Core Web Vitals)

We hit the loading-speed targets Google rewards in rankings. Real buyer speed (measured on real devices), not just lab-test scores. A 1-second mobile delay costs you ~7% of conversions.

// 05

Filter Page Strategy

When buyers filter your collection pages (size, colour, price), Shopify creates hundreds of near-duplicate URLs that compete with each other. We tell Google which to rank and which to ignore.

// 06

Replatform Playbook

If you're moving to Shopify Plus, headless, or a new theme in the next 12 months, we ship the redirect map and pre-migration QA so you don't lose six figures of organic revenue overnight.

// How it ships

  1. 01
    Week 1

    Diagnose

    We map every place your store is leaking organic revenue right now, pages Google can't read, pages competing with each other, pages that rank but don't convert. No templated audit decks.

  2. 02
    Week 2

    Prioritise

    Every leak gets a dollar number and an effort score. You leave with the three biggest levers, in order, and a clear answer to 'where's the next $50K/mo coming from?'

  3. 03
    Weeks 3–8

    Ship

    Hands on the keyboard. Your dev team or ours, we don't care, as long as the work ships. Most engagements see the first measurable lift between week six and week eight.

  4. 04
    Ongoing

    Measure

    Every action tied back to organic-attributed revenue, contribution margin, and payback period. Reporting reads like a finance memo, not a dashboard screenshot.

// FAQ

  • Either way. We can embed as an engineering pair and ship code directly, or write the specs and review your team's PRs. Whatever moves the work fastest for your stack.

  • No. We focus exclusively on DTC ecommerce because that's where our pattern recognition, vendor stack, and revenue models compound. If your business is something else, local services, B2B SaaS, lead-gen, we'll happily refer you to operators who specialise in your vertical.

  • No. Engagements are month-to-month. Cancel any month. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back, but the work isn't held hostage by a 12-month minimum.

  • Organic-attributed revenue, organic conversion rate, and contribution margin. We don't optimise for impressions, clicks, or rankings unless they tie directly to a revenue lever for your specific store. If a piece of work isn't moving those numbers, we drop it from your invoice next sprint.

// Adjacent levers

The other nine levers in the kit. Pulled together with this one, or as their own engagement.

Technical work fixes how Google reads your store. The natural next lever is intent mapping, which makes sure each page is aimed at the right buying moment now that Google can see them cleanly. Most engagements start one step earlier with an SEO audit to size the technical leaks in dollars before any code ships.