Services
Technical SEO.
Pages search engines can read.
Google can only rank pages it can find, read and trust. We fix the parts of your site search engines see: crawling and indexing, page structure, structured data and page speed.
Technical, service 02 of 10
- Crawl and Render Check
- Indexing Plan
- Structured Data
- Page Speed (Core Web Vitals)
In plain words
What technical SEO means for your website.
Technical SEO is the work of making your site easy for a search engine to find, read and index.
That means fixing broken links and redirect chains, telling Google which version of a page is the real one when several look the same, keeping large sites from wasting Google's attention on pages that don't matter, getting your page structure and internal links right, adding the structured data that earns rich results, and getting page speed under control on heavy themes.
Your customers never see any of it. Google does, and it affects whether your pages can rank at all.
What's included
What our technical SEO service covers.
Crawling, indexation, structured data, and speed, fixed at the source in your theme and app stack, checked with before-and-after crawls, and monitored so breakages surface early.
01
Crawl and Render Check
We map how search engines load your pages, then fix the places where the crawler sees something different from your visitors. Common on JavaScript-heavy themes and headless builds.
02
Indexing Plan
We tell Google which pages are worth ranking and which to ignore, so the right pages get found and the noise, filtered URLs, near-duplicates and old test pages, stops holding the site back.
03
Structured Data
Product, offer, review, article, service and FAQ markup, so your listings can earn the richer Google results: star ratings, prices and stock status under the link.
04
Page Speed (Core Web Vitals)
We work toward the loading-speed thresholds Google uses, measured on real visitors' devices rather than lab tests alone. Slow mobile pages cost you orders and leads before anyone reads your offer.
05
Duplicate and Filter Pages
Filters and search parameters can create hundreds of near-identical URLs that compete with each other. We decide which ones Google should rank and which it should ignore.
06
Migration and Replatform Checks
If you're changing platform, theme or URL structure, we build the redirect map and test the new site before launch, so the rankings you already have are protected as far as they can be.
How it works
The technical SEO process, step by step.
Week 1
Technical crawl and render audit
A full crawl plus JavaScript render testing across every template: category pages, product and service pages, filters, and the code a search engine receives.
Weeks 2 to 4
Indexation and canonical fixes
Crawl budget recovered from filter URLs, duplicate addresses consolidated behind correct canonical tags, XML sitemaps rebuilt around the pages that bring in sales or leads.
Weeks 4 to 8
Structured data and Core Web Vitals
Product, Offer, Review, and Breadcrumb markup deployed sitewide; loading speed, visual stability, and responsiveness fixed at the theme and app level, checked against live visit data.
Ongoing
Regression monitoring
Automated crawl comparisons and markup validation catch the theme updates that quietly break technical SEO, so problems surface early instead of months later.
Go deeper
The technical problems that hold sites back.
Not every flag in a crawl report matters. These six decide whether your pages are able to rank at all.
01
Crawlability and crawl budget
Filters and sort parameters can spawn tens of thousands of near-duplicate URLs from a few hundred products, and Googlebot spends its crawl budget there instead of on the pages that sell.
Crawl budget is simply the number of pages a search engine is willing to fetch from you in a given period. We control it with robots directives, parameter handling, and clean XML sitemaps, so a search engine reaches the pages that matter and ignores the noise.
Which duplicate URLs to prune is usually one of the first calls in an ecommerce SEO audit.
02
Indexation, canonicals, and duplicate content
On Shopify, the /products/ and /collections/.../products/ paths, www and non-www versions, and UTM-tagged URLs all create duplicate content that splits ranking strength.
A canonical tag tells a search engine which version is the main one, and it is only a hint, so we make every other signal agree with it: internal links, sitemaps, and redirects all pointing at one address per page. The pages you want in search stay in, and the rest stay out.
03
Site architecture and internal linking
How a site is organized is a ranking factor, not a design choice.
We shorten the path to the pages that bring in sales or leads, fix the navigation and URL structure so a search engine can tell what matters, and route strength through internal links from your strongest pages to the ones that convert. Most sites lose ranking strength here without ever seeing it happen.
04
Structured data and rich results
Structured data is code that labels your pages for machines: Product, Offer, Review, and Breadcrumb markup decide whether your listings show price, stock, and stars in search results, and whether AI assistants can read your products at all.
We deploy and validate it sitewide and watch it for the theme updates that silently strip it. That same markup is what makes your pages quotable in an ecommerce AI search strategy.
05
Site speed and Core Web Vitals
Heavy themes, extra apps, oversized images, and scripts that block rendering drag Core Web Vitals (loading speed, visual stability, and responsiveness) and page load times below Google's thresholds, which affects rankings, bounce rate, and the experience at the same time.
We fix the causes in the theme and app stack rather than dressing up the score, check the result against data from live visits, and make sure the site is quick on mobile, where most of your visitors are.
06
Broken links, redirects, and a secure foundation
Broken links and long redirect chains waste crawling time and throw away the value of links pointing at you.
A missing HTTPS certificate or a stray noindex tag can quietly remove whole sections from search. We audit the foundation in Google Search Console, repair the redirect map, clear the 404s on linked pages, and lock down the HTTPS and security signals a search engine expects before it trusts a site.
FAQ
Technical SEO questions, answered.
Because sites break in ways content can't fix. Filters, parameters, apps, and themes create crawling, duplicate content, and speed problems that bury good pages no matter how strong the writing or the links are. Crawling is how a search engine reaches your pages and indexing is whether it keeps them. Get that wrong and everything you spend on content and links sits on pages that can't rank. Get it right and the rest has a chance to compound.
The ones that cost rankings are crawl budget wasted on filter URLs, duplicate content from parameter and product URLs, slow Core Web Vitals (Google's measures of loading speed, visual stability, and responsiveness) on heavy themes, missing or broken structured data, and broken links left behind by a migration. We check each one in the audit and fix them in the order most likely to affect customers, not the order a tool lists them in.
Either. We can ship changes through your development workflow, or write the specs and review your team's pull requests. Whichever gets the fix live sooner on your stack.
That is the risk with any technical work, which is why everything goes through staging with a crawl before and after, and structured data gets validated on every template. We can't promise nothing will ever go wrong, so we keep changes reviewable and reversible. In practice the breakage we see most often comes from theme and app updates nobody checked, and monitoring catches those.
You work with it rather than against it. Shopify's /collections/ and /products/ paths can't be changed, but canonical tags, internal linking, and sitemap discipline make Google treat one URL per product as the main one. That is the part that matters.
It varies, and nobody can give you a date. Indexation and crawling fixes register once Google recrawls the pages, which can take days or weeks depending on the size of the site and how often it gets crawled. Rich results from structured data follow the next crawl. Speed improvements tend to show up more slowly, and how much they move depends on how competitive your searches are.
Where this fits
Where this service fits, and where it's been used.
Most often shipped through our Shopify practice, on the platform we work on every day.
842 times cited in chatgpt answers. An established site where the pages that sell weren't ranking. We reorganized what they already had and built no new backlinks.
When two of your pages chase the same search, neither one ranks well. We match every page to what the person searching wants, then merge or redirect the pages that are competing with each other.
Find out why your site isn't bringing in the orders or leads it could from Google. You get a written review of your site, your competitors and your search data, with the fixes listed in the order we'd do them.
Next step
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost.
- 30 minutes
- Nothing to prepare
- No obligation
All ten Search Offgrid services are priced as one monthly plan: $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month.