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05. Growth

Link Building.
Editorial coverage in publications your buyers actually read, earned, not paid.

No private blog networks, no link farms, no scaled-spam outreach that puts your store one Google update away from a manual penalty.

// 01

Backlink Audit

Every site currently linking to your store, sorted: the ones that drive revenue, the ones that do nothing, and the ones that are putting you one Google update away from a manual penalty.

// 02

Target Publication List

The 50 publications your buyers actually read, scored by editorial fit and contact mapped. We chase the names that move trust, not the directory listings that don't.

// 03

Pitch Library

Story angles, expert quotes, and data hooks built specifically for your brand, ready to deploy. No mass-templated outreach that gets your store flagged.

// 04

Live Placement Pipeline

A real-time tracker of every conversation, every draft, every published link. So you know exactly what we're working on and what's about to land.

// 05

Anchor Text Strategy

How we describe your store in each link. Done right, it earns rankings. Done wrong (which is how most agencies do it), it triggers a penalty. We do it right.

// 06

Monthly Report

Domains we landed, traffic each link delivered, revenue attributed back. No vanity Domain Rating charts that don't tie to your P&L.

// How it ships

  1. 01
    Week 1

    Diagnose

    We map every place your store is leaking organic revenue right now, pages Google can't read, pages competing with each other, pages that rank but don't convert. No templated audit decks.

  2. 02
    Week 2

    Prioritise

    Every leak gets a dollar number and an effort score. You leave with the three biggest levers, in order, and a clear answer to 'where's the next $50K/mo coming from?'

  3. 03
    Weeks 3–8

    Ship

    Hands on the keyboard. Your dev team or ours, we don't care, as long as the work ships. Most engagements see the first measurable lift between week six and week eight.

  4. 04
    Ongoing

    Measure

    Every action tied back to organic-attributed revenue, contribution margin, and payback period. Reporting reads like a finance memo, not a dashboard screenshot.

// FAQ

  • No, and you should be suspicious of any agency that does. The links that actually move revenue are earned through editorial relationships, and editors don't run on a content calendar. We commit to outreach quality and reporting transparency, not to padding your invoice with low-quality links to hit a quota.

  • No. We focus exclusively on DTC ecommerce because that's where our pattern recognition, vendor stack, and revenue models compound. If your business is something else, local services, B2B SaaS, lead-gen, we'll happily refer you to operators who specialise in your vertical.

  • No. Engagements are month-to-month. Cancel any month. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back, but the work isn't held hostage by a 12-month minimum.

  • Organic-attributed revenue, organic conversion rate, and contribution margin. We don't optimise for impressions, clicks, or rankings unless they tie directly to a revenue lever for your specific store. If a piece of work isn't moving those numbers, we drop it from your invoice next sprint.

// Adjacent levers

The other nine levers in the kit. Pulled together with this one, or as their own engagement.

The same editorial relationships that earn classic backlinks also feed AI search strategy, AI search engines weight tier-1 publication mentions heavily when deciding which brands to cite. The pages those links point at need to be worth ranking, which is where content strategy earns its keep.