Services
Link Building.
Links earned, not bought.
Links from other websites are one of the ways Google decides whether to trust your site. We earn them through coverage, guest articles and resource pages, and point them at the pages that bring in orders or leads.
In plain words
What editorial link building means.
Link building is earning links from other websites, which tell a search engine your site is worth trusting.
Done properly it means coverage in publications your customers read, guest articles, mentions on resource pages, and reclaiming links that used to point at you and now break. Over time that tends to raise the authority of your whole site, which can help your other pages rank too.
Done badly it means paid placements and link networks that can get a site penalized. We only do the first kind, and we point the links at the pages that bring in orders or leads.
What's included
What our link building service produces.
Placements earned with story angles that stand up, pointed at the pages that bring in sales or leads, and reported alongside what those pages did in the rankings.
01
Backlink Review
Every site linking to you today, sorted into the links that help, the ones that do nothing, and the few that could put you at risk in a Google update.
02
Target Publications
The publications, blogs and resource pages your customers read, scored on how likely they are to cover you, with the right contact found for each one.
03
Pitches
Story angles, quotes and data hooks written for your business, ready to send. No mass-templated emails sent to a bought list.
04
Live Pipeline
A running tracker of every conversation, draft and published link, so you can see what we're working on and what's close to landing.
05
Anchor Text Plan
How your site gets described in each link. Done carefully it helps. Done carelessly it looks manipulative to Google, so we keep it varied and natural.
06
Monthly Report
The sites that linked, what each link brought in, and how the linked pages are performing since. Authority scores are context, not the result.
How it works
The link building process, step by step.
Week 1
Backlink profile audit
Linking domains, link text distribution, spam patterns, and the authority gap between you and the competitors outranking you.
Week 2
Prospecting and story angles
Data stories, expert commentary, and product-led angles matched to publications with organic traffic and topical relevance, not just a high Domain Rating.
Weeks 3 to 12
Outreach and placements
Outreach runs in continuous cycles, with earned links pointed at the pages that bring in sales or leads, using natural link text.
Monthly
Authority measurement
Every placement logged with its traffic, relevance, and what the target page did in the rankings afterward, reported monthly in plain numbers.
Go deeper
Links you earn versus links you buy.
Both put backlinks on your site, which are links from other websites pointing at yours. Only one of them is safe to build on.
01
Digital PR and data stories
Journalists link to stories, not storefronts.
We build data pieces, expert commentary, and product-led angles that can earn coverage in the publications your buyers already read. Those links can send visitors of their own, and they carry the trust signals search engines and AI assistants both weigh.
Before any of it, every target page has to be aimed at the right buyer, which is the work of ecommerce intent mapping.
02
The link types that hold up
Beyond digital PR, the durable tactics are guest posts on relevant sites, placements on the resource pages your category already maintains, broken link building that reclaims dead links pointing at competitors, and turning an unlinked brand mention into a link.
Each one is earned on sites relevant to what you do, never bought from a marketplace.
03
Target pages and anchor text
A link is an investment in one specific page.
We point earned authority at the pages that bring in sales or leads, not just the home page, using varied link text that supports relevance without tripping over-optimization filters. Which pages deserve that authority is decided by ecommerce keyword research.
04
The metrics that matter
Domain Rating is a proxy, not a goal.
We check every prospect for organic traffic, topical relevance, and whether people visit the page, because a high-DR site nobody reads moves nothing. Ten relevant links from pages with readers tend to do more than a hundred directory listings, and we report each one next to what the target page did in the rankings.
05
Why link building for ecommerce is different
Nobody links to a product page on purpose, and that is the core difficulty.
Link building for a store can't chase links straight to product and category pages, so we earn them to the guides, data, and tools the site publishes, then route that authority down through internal links. It is a content-led model, which is why link building and content work as one system.
06
Risk, penalties, and Google's guidelines
Paid link schemes and private blog networks break Google's guidelines and invite manual actions that cost more to recover from than the links ever returned.
We audit your existing backlink profile for those patterns, disavow what is dangerous, and keep the profile clean. That part is within your control, which is more than can be said for the updates themselves.
FAQ
Link building questions, answered.
The ones that earn links rather than buy them: digital PR built on original data, guest posts on relevant sites, placements on resource pages, broken link building, and turning unlinked brand mentions into links. The approach that doesn't work is bulk outreach for low-quality links, which is the fastest route to a penalty. We aim for a smaller number of relevant links on pages people read, pointed at the pages that bring in sales or leads.
Most link building targets articles. An online store has to lift product and category pages that almost nobody links to on purpose. So the model is indirect: we earn links to the guides, tools, and data the site publishes, then route that authority to the pages that sell through internal links. It also leans harder on product-led PR and brand mentions than a typical content site would.
No. We give you a range for each tier and we don't pad it. A guaranteed number pushes an agency to buy junk when outreach runs cold, which is how sites end up in penalty recovery. We would rather land two links that move something than ten that exist to fill a report.
No. Paid placements and private blog networks are how sites end up in manual-action recovery, which costs more than the links ever returned. Everything we build is earned editorially, on publications with readers.
Three things: topical relevance to what you sell, organic traffic on the page carrying the link, and editorial context rather than a paid footer. Domain Rating is a proxy for authority, not the thing itself. A relevant link from a page people visit beats a high-DR directory listing.
The ones that bring in sales or leads. We point earned authority at category, product, and service pages, supported by internal links from the content that attracts coverage in the first place. Link profiles that only ever point at the home page waste most of what they earn.
Where this fits
Where this service fits, and where it's been used.
Runs inside our DTC SEO work, where all ten services are planned as one system.
$260K revenue from organic search in the first 9 months. A new domain selling a premium product, up against Home Depot and Wayfair from the start.
Some buyers now ask an AI assistant instead of searching Google. We make your site easy for those tools to read, quote and trust. Nobody can promise a mention, because the tools decide who gets named.
A plan for what your site publishes and what each page is meant to bring in. We start from the searches your buyers run before they buy, then decide which pages to write, which to rewrite, and which to remove.
Next step
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost.
- 30 minutes
- Nothing to prepare
- No obligation
All ten Search Offgrid services are priced as one monthly plan: $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month.