Drop Diagnosis
Within 72 hours of kickoff, we know what hit you, Google algorithm update, a technical change that broke something, a manual action, a botched migration, link decay. Root cause isolated, not guessed.
08. Audit
Traffic Recovery.
Your traffic dropped overnight.
Stripe is showing it. You don't know why yet. Within 72 hours of kickoff we tell you what hit you, and we ship a recovery plan in weeks, not the six-month forensic crawl most agencies sell.
Forensic Timeline
Every change made to your store mapped against every traffic movement, day by day. So you can see exactly when the bleed started and what caused it.
Quick-Win Patch
The fixes we can ship in week one to stop the bleed, even before the full recovery plan is built. We don't make you wait three months to start clawing revenue back.
Recovery Plan
The 8–12-week build to recover lost ground and harden your store against the next algorithm update. Sequenced, owned, dollar-forecasted.
Migration Audit
If a replatform caused the drop (Shopify → Shopify Plus, theme change, headless build), we map the broken redirects, missing schema, and lost content, and put it back.
Weekly Standups
Until traffic stabilises above pre-drop levels, we're on a weekly call with you. No exceptions. Drops cost revenue every day, and we treat them with that urgency.
// How it ships
- 01Days 1–7
Triage
Within 72 hours of kickoff, we know what hit you. Quick-win patches start within the first week, we don't make you wait while we 'investigate'.
- 02Weeks 2–3
Forensics
Full root-cause investigation, timeline reconstruction against every site change, and a recovery plan with dollar forecasts attached.
- 03Weeks 4–10
Rebuild
Implementation of the recovery plan. Hands on the keyboard with your dev team or ours.
- 04Ongoing
Stabilisation
Weekly monitoring until traffic and revenue are not just back, but back above where you were before the drop.
// FAQ
Within 72 hours of contract signature for traffic-recovery engagements. Drops cost revenue every day, and we treat them with that urgency. Most agencies will spend three weeks 'discovering' before they touch the problem. We diagnose in 72 hours.
No. We focus exclusively on DTC ecommerce because that's where our pattern recognition, vendor stack, and revenue models compound. If your business is something else, local services, B2B SaaS, lead-gen, we'll happily refer you to operators who specialise in your vertical.
No. Engagements are month-to-month. Cancel any month. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back, but the work isn't held hostage by a 12-month minimum.
Organic-attributed revenue, organic conversion rate, and contribution margin. We don't optimise for impressions, clicks, or rankings unless they tie directly to a revenue lever for your specific store. If a piece of work isn't moving those numbers, we drop it from your invoice next sprint.