Drop Diagnosis
Within 72 hours of kickoff, we know what hit you, Google algorithm update, a technical change that broke something, a manual action, a botched migration, link decay. Root cause isolated, not guessed.
08. Audit
Traffic Recovery.
Diagnosis in 72 hours.
Your traffic dropped overnight. Stripe is showing it. You don't know why yet. Within 72 hours of kickoff we tell you what hit you, and we ship a recovery plan in weeks, not the six-month forensic crawl most agencies sell.
In plain words
Traffic recovery is forensic SEO: diagnosing why organic traffic fell and shipping the fix fast. Algorithm update, migration gone wrong, indexation failure, manual action, or a competitor simply outrunning you, each has a different fingerprint in Search Console and the crawl data. We identify which one hit you, quantify the revenue at stake, and ship the recovery plan within 72 hours.
Forensic Timeline
Every change made to your store mapped against every traffic movement, day by day. So you can see exactly when the bleed started and what caused it.
Quick-Win Patch
The fixes we can ship in week one to stop the bleed, even before the full recovery plan is built. We don't make you wait three months to start clawing revenue back.
Recovery Plan
The 8 to 12-week build to recover lost ground and harden your store against the next algorithm update. Sequenced, owned, dollar-forecasted.
Migration Audit
If a replatform caused the drop (Shopify → Shopify Plus, theme change, headless build), we map the broken redirects, missing schema, and lost content, and put it back.
Weekly Standups
Until traffic stabilises above pre-drop levels, we're on a weekly call with you. No exceptions. Drops cost revenue every day, and we treat them with that urgency.
How it ships
- 0172 hours
Drop triage
Within 72 hours: the shape of the drop matched against algorithm updates, technical regressions, migration damage, and manual actions to isolate the cause.
- 02Week 1
Forensic timeline
Search Console exports, server logs, crawl diffs, and deployment history reconstructed into a timeline of exactly what changed and when.
- 03Weeks 1 to 2
Recovery plan ships
Redirects restored, indexation fixed, schema re-deployed, disavows filed, whatever the diagnosis demands, shipped in days with revenue at stake quantified.
- 04Ongoing
Stabilise and monitor
Daily tracking until traffic recovers, then automated monitoring so the same class of failure can't blindside the store twice.
Go deeper
Recovery starts with the right diagnosis. Each cause has a fingerprint.
Algorithm updates
Core updates, spam updates, and helpful-content systems each hit different patterns: sitewide drift versus page-type collapse versus keyword-class losses. We match your drop's timing and shape against the update record before prescribing anything, because the wrong diagnosis wastes the recovery window. Local-pack losses follow their own patterns, which is why hybrid brands pair recovery with ecommerce local SEO.
Migrations and redesigns gone wrong
URL changes without redirects, lost canonical tags, stripped schema, blocked staging rules shipped to production. Replatforming is the most common self-inflicted traffic loss in ecommerce. We reconstruct what changed, restore the signals, and map every dead URL back to a live one.
Technical regressions and indexation decay
A theme update that deletes structured data, an app that injects noindex, a CDN rule that blocks Googlebot. Silent regressions show up as slow bleeds rather than cliffs. Search Console, log files, and crawl diffs find them; the fix usually ships within days. The same kind of crawler block can quietly drop you from AI answers, which an ecommerce AI search audit catches.
Manual actions and spam problems
Unnatural-link penalties and pure-spam actions arrive with a notice and a process: audit the link profile, document the cleanup, disavow, and file reconsideration. We've run it before. The faster the response, the shorter the revenue gap.
FAQ
Triage starts within 72 hours of the call. Recovery is the one engagement where we skip the queue, because every week undiagnosed is revenue gone for good.
The shape of the drop is the fingerprint: which page types fell, which keyword classes, how fast, and whether it aligns with a confirmed update window. Matching your Search Console data against the update record separates algorithm hits from technical failures masquerading as them.
Honestly, no. Technical damage and most update hits recover well. Stores built on tactics Google now targets sometimes shouldn't return to what they were; they need a rebuild toward something durable. We tell you which case you are before you spend.
It runs inside our standard tiers, $1,500 to $3,000 a month, with no emergency premium. If the diagnosis shows a quick fix, you'll know in week one and you can stop there.
Where this fits
RUNS INSIDE
Ecommerce SEO Consultant
Frequently delivered as senior direction through our consulting practice, with your team executing.
SEEN IN THE FIELDHeracles Wellness
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Every service here is one moving part of the system we run at Search Offgrid.