Services
Traffic Recovery.
Find out what caused the drop.
Your visits from Google dropped and you need to know why. We work out what caused it, whether that's a Google update, a site migration, an indexing fault or a penalty, and give you a written recovery plan.
In plain words
What SEO traffic recovery involves.
Traffic recovery is finding out why your visits from Google fell, and putting it right where that's possible.
A Google update, a site migration that went wrong, pages dropping out of the index, a manual penalty, or a competitor simply overtaking you each leaves a different trace in Search Console and the crawl data.
We work out which one hit you, say which pages lost the most, and give you a written recovery plan. How long recovery takes depends on the cause. A technical fault can come back quickly once fixed, while a Google update usually takes longer, and some traffic doesn't come back.
What's included
What traffic recovery work includes.
A diagnosis first, fixes second, and a written record of what broke, when it broke, and what we changed to put it back.
01
What Caused the Drop
We work out what hit you: a Google update, a change to the site, a manual penalty, a migration, or links that disappeared. Usually within the first week or two, depending on how much history we can see.
02
Timeline
Every change made to your site lined up against the traffic movements, day by day, so you can see when the drop started and what happened around it.
03
Quick Fixes
Anything we can safely fix early, before the full plan is finished, so you're not waiting months to stop losing visits.
04
Recovery Plan
A written plan aimed at recovering the visits you lost and leaving the site steadier, in the order we'd do it. How long that takes depends on the cause, and some traffic doesn't come back. We'll say what we expect rather than promise a date.
05
Migration Check
If a replatform or theme change caused the drop, we map the broken redirects, missing markup and lost content, and put it back.
06
Weekly Check-ins
While the site is still unstable we'll talk weekly instead of monthly, so you know what's changing and what we're seeing in the data.
How it works
The traffic recovery process, step by step.
First week
Drop triage
We match the shape of the drop against algorithm updates, technical changes, migration damage, and manual actions to isolate the likely cause before touching anything.
Week 1
Forensic timeline
Search Console exports, server logs, crawl comparisons, and deployment history reconstructed into a timeline of what changed and when.
Weeks 2 to 3
Recovery plan ships
Redirects restored, indexation fixed, structured data redeployed, disavows filed, whatever the diagnosis calls for, in the order most likely to help first.
Ongoing
Stabilize and monitor
Daily tracking while the site settles, then automated monitoring so the same class of failure doesn't catch you out twice.
Go deeper
Diagnosing a traffic drop: the usual causes.
Recovery starts with the right diagnosis. Each cause leaves a different pattern.
01
Algorithm updates
Core updates, spam updates, and helpful content systems each hit differently: a sitewide slide, one page type collapsing, or one class of search disappearing.
We match the timing and shape of your drop against the record of known updates before prescribing anything, because the wrong diagnosis burns the time you have. Losses in the local pack follow their own pattern, which is why businesses with locations pair recovery with ecommerce local SEO.
02
Migrations and redesigns gone wrong
URLs changed without redirects, canonical tags lost, structured data stripped out, staging rules that block search engines shipped to production.
A replatform or redesign is the most common self-inflicted traffic loss we see. We reconstruct what changed, put the signals back, and map every dead URL to a live one.
03
Technical regressions and indexation decay
A theme update that deletes structured data, an app that adds a noindex tag, a CDN rule that blocks Googlebot.
These show up as slow bleeds rather than cliffs. Search Console, server logs, and crawl comparisons find them, and once found they are usually quick to fix.
The same kind of block can quietly drop you out of AI answers, which an ecommerce AI search audit catches.
04
Manual actions and spam problems
Unnatural-link penalties and pure-spam actions arrive with a notice and a set process: audit the link profile, document the cleanup, disavow, and file for reconsideration.
We have run it before. Starting sooner shortens the gap, though Google sets the pace on reviews, not us.
FAQ
Traffic recovery questions, answered.
Usually within the first week, and sooner if we have access to your Search Console and analytics on day one. We treat drops as urgent because the longer the cause goes undiagnosed, the longer the drop lasts. How quickly we can start also depends on what else is in flight, and we will tell you honestly when we can begin.
The shape of the drop is the clue: which page types fell, which kinds of searches, how quickly, and whether the timing lines up with a confirmed update. Matching your Search Console data against the record of known updates separates an algorithm hit from a technical failure that looks like one.
Honestly, no. Technical damage and many update hits recover well. Sites built on tactics Google now targets sometimes should not go back to what they were, and need rebuilding toward something more durable. We will tell you which case you are in before you spend, and if we think recovery is unlikely we will say that too.
It runs inside our standard tiers, $1,500 to $3,000 a month, with no emergency premium. If the diagnosis points to a quick fix, you will know early and you can stop there.
Where this fits
Where this service fits, and where it's been used.
Often provided as senior direction through our consulting work, with your team doing the implementation.
11× monthly visitors from google, at peak. No rankings and a single-digit Domain Rating at the start. It reached #2 in the UK for its main buying search.
Google can only rank pages it can find, read and trust. We fix the parts of your site search engines see: crawling and indexing, page structure, structured data and page speed.
Find out why your site isn't bringing in the orders or leads it could from Google. You get a written review of your site, your competitors and your search data, with the fixes listed in the order we'd do them.
Next step
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost.
- 30 minutes
- Nothing to prepare
- No obligation
All ten Search Offgrid services are priced as one monthly plan: $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month.