Generative Engine Optimisation for Ecommerce: What You Need to Know
A growing share of shoppers now start by asking an AI — and it names only two or three brands. Generative engine optimisation is the work of being one of them.
Field Notes · Topic
Notes on ai search.
Every field note tagged AI Search — the patterns, fixes, and plays we've seen move revenue for DTC brands in this corner of search.
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Ecommerce KPIs for the AI Search Era: What to Track in 2026
Organic sessions down, revenue steady? The dashboard isn't broken — it's reading the wrong era. Here are the ecommerce KPIs that actually matter for AI search.