AI Search & GEO
How to Optimize for AEO: A 2026 Guide for Ecommerce
Answer engines now name the store before the shopper reaches a results page. Here's how to optimise for AEO so ChatGPT, Perplexity and Google's AI Overviews cite yours.
Blog · Topic
Notes on ai search.
Every post tagged AI Search: the patterns, fixes, and plays we've seen move revenue for DTC brands in this corner of search.
AI Search & GEO
Showing Up in AI Overviews: Why Ecommerce Ranking No Longer Buys You a Citation
AI Overviews don't cite the best-ranked store. They cite the one their systems can reach, render and trust. Here is the infrastructure that decides it.
AI Search & GEO
What Google SGE Actually Means for Ecommerce SEO
Google SGE, now AI Overviews, changed which stores get found. Lost citations are usually structural, not editorial. Here is what is actually happening.
AI Search & GEO
Generative Engine Optimisation for Ecommerce: What You Need to Know
A growing share of shoppers now start by asking an AI, and it names only two or three brands. Generative engine optimisation is the work of being one of them.
AI Search & GEO
Ecommerce KPIs for the AI Search Era: What to Track in 2026
Organic sessions down, revenue steady? The dashboard isn't broken. It's reading the wrong era. Here are the ecommerce KPIs that actually matter for AI search.