AI Overviews agency
Google now answers some searches on the page.
We work on getting your business into that answer.
When Google's AI layer answers a question inside the results, fewer people click through to anyone. We work on the structured data, the clear facts about your business, and the source quality Google uses when it decides which businesses to name.
842
Times cited in ChatGPT answers
From near zero before the rebuild
Seus Lighting, United States
Read the case studyIn short
Search Offgrid works on Google AI Overviews visibility for ecommerce and service businesses. The industry calls it generative engine optimization: being named well by the AI layer Google has added to its own results. What it asks for differs from ordinary SEO mostly in emphasis. Pages have to be clear enough for a model to lift a clean answer, the evidence behind your claims has to be there to find, structured data has to be right, and the quality of the sources naming you counts for more than it used to. We run it as one part of a monthly plan, once the ordinary foundations are in reasonable shape.
The detail
Google AI Overviews agency, explained.
01
Why Google AI Overviews matter for stores and service businesses
Google's AI Overviews now answer many informational searches inside the results page, naming a small set of sources.
Published estimates of the effect on click-through rates vary widely by category and none of them is settled, but the direction is consistent: more questions answered on the page, fewer clicks to your site. The work is about being named in that answer rather than losing the click. Every project starts with an AI search audit that maps which of your category searches now show an AI answer, and which sources Google currently uses for them, before anything gets changed.
02
How Google AI Overviews differs from ordinary SEO and AI search
Ordinary SEO aims for a ranking and the click. AI search work aims to be named in standalone tools like ChatGPT, Perplexity and Claude. Google AI Overviews is the AI layer inside Google's own results. The signals overlap, meaning clear facts, structured evidence and good sources, but the lists of sources don't. Google's AI layer leans on what Google always weighed: editorial links, brand recognition and structured data. Standalone tools lean more on reviews, expert references and question-and-answer sites. We run both together, because the content and link work behind them is largely the same.
03
Where Google AI Overviews work sits in the plan
This isn't the right first move for every site.
If Google can't read your content, your structured data is missing, or pages are dropping out of the index, that comes first. If your pages are aimed at the wrong searches, the AI layer won't help either. The Growth and Scale plans, at $2,000 and $3,000 a month, include Google AI Overviews and AI search work alongside ordinary SEO. Starter at $1,500 a month is ordinary SEO, and we add the AI work once the foundations hold. On timing, some pages get re-evaluated within days and others take months, so it usually takes a few months before a pattern is clear. It depends on your competition, the state of the site, and how often Google changes the feature.
04
Different starting points
Pick the starting point that fits.
The DTC ecommerce page covers all ten services including this one. The Shopify page covers platform-specific work. The consultant page suits teams that need direction rather than a full monthly plan.
Why us
What you get.
Every account gets one campaign lead who runs it end to end. Plans are $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month. Month one is usually the review and a written plan, with changes going live from month two.
01
Where you stand today
Which of your category searches now show an AI answer, which sources Google uses for them, and whether your business appears at all.
02
Pages a model can quote
Google's AI layer pulls short, sourced claims. We restructure pages so the claims are clear and easy to quote, without flattening the way you write.
03
Source quality
Editorial mentions, the evidence behind your claims, named authors and consistent business details all feed into whether Google is willing to name you.
04
Structured data
Product, service, article, FAQ, how-to and review markup, added in your platform and validated rather than assumed.
05
Consistent business facts
Your business, your products and the people behind them described the same way across your site, Wikidata, the Knowledge Graph and the directories Google reads.
06
Monthly tracking
How Google AI Overviews, Copilot and the main AI tools name your business each month, so you can see what's moving and what isn't.
Who it's for
Is this for a business like yours?
A good fit
- Ecommerce or service business losing clicks to AI answers
- Categories where people search for information before they buy or hire
- Ordinary SEO already in reasonable shape
- Wants measurement rather than guesswork
Not the right fit
- Sites with technical SEO still broken, which we'd fix first
- Categories with very little search demand
- Wants guaranteed placement in AI answers
- Looking for a one-off project rather than ongoing work
FAQ
Google AI Overviews agency questions, answered.
It's the work of getting your business named in the AI answers Google now shows inside its own results. Those answers cover many buyer questions and name a small set of sources. The industry calls it generative engine optimization.
It overlaps. Standalone tools like ChatGPT, Perplexity and Claude draw on their own sets of sources. Google's AI layer draws on another. The underlying work is largely shared, so we treat them as one job rather than two invoices.
Published estimates disagree on the size of the effect, and it varies by category and by whether the search is informational or commercial. What's consistent is the direction: more questions answered on the page. We'd rather show you what's happening in your own Search Console than quote a study at you.
There's no way to buy it or guarantee it. These answers tend to draw on sources Google already trusts, so the work is being one of them: pages that are clear and easy to quote, correct structured data, consistent facts about your business, and mentions from good sources.
Usually a few months before a pattern is clear. Some pages get re-evaluated within days, others take much longer, and the feature itself keeps changing. It also depends on your competition and the state of your site.
Yes. Growth at $2,000 a month and Scale at $3,000 a month include Google AI Overviews and AI search work alongside ordinary SEO. Starter at $1,500 a month is ordinary SEO. All three are a fixed price, month to month, and you can stop at the end of any month.
Related services
What this work includes.
Related page
Another page that might fit you better.
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost. There's nothing to prepare and no obligation.