On-Page SEO. Pages that match the search.
Most pages lose rankings on the page itself: the wrong title, a vague heading, copy that never answers the search. We rewrite titles, headings, copy and internal links so each page matches what its buyers are searching for.
- One campaign lead
- Month to month, fixed price
- Reported in orders and leads
Some of the brands we've worked with
On-page SEO is everything on the page itself that helps it rank and bring in customers: the title tag, the meta description, the headings, the copy, the images, the structured data and the links to and from it. One search per page, and every link pointing at the page that sells.
We start from the searches you want to win, check what Google ranks for each one, and rebuild your pages to match.
For a store that means category, collection and product pages. For a service business it means the pages people read before they call or book.
What our on-page SEO service includes.
Every page we touch gets a search it owns, a title and copy that answer it, and links pointing at it from the pages that support it.
- 01
Search and page research
The searches your buyers use, checked against the live results for each one, and the pages chosen to work on. You approve the list before anything changes.
- 02
Titles and meta descriptions
New title tags and descriptions written for the click, with the main search term near the start and the brand at the end.
- 03
Headings and copy
Headings and body copy rewritten to answer the search, with an FAQ where it helps. You review every page before it goes live.
- 04
Internal links
Supporting articles link up to the page they support, and the page that sells gets the most links. Every link uses descriptive anchor text.
- 05
Technical basics, page by page
Indexing, images, structured data and page speed checked on every page we touch, so the new copy is not held back by a fault underneath.
- 06
Implementation and checks
We make the changes with site access, or hand you paste-ready content. Then we watch Search Console for what moves and fix what needs adjusting.
Why on-page work decides which page ranks.
Google ranks the page that best answers the search, and most of that answer lives on the page itself.
01
Start from the keywords a page already ranks for
A rewrite that drops a term already bringing in traffic is a step backward. Our guide on how to look for keywords on a website shows the same checks you can run yourself.
Before we rewrite anything, we check what each page already ranks for in Search Console and what its competitors target.
02
Match the page type to the results
If the top results are all category pages, a blog post will struggle to break in, however well it is written.
We read the live results for every target search before choosing the page and its format. Our guide to SERP meaning explains what we look at on each one.
The results page shows what Google believes searchers want.
03
Titles, headings and copy that answer the search
The copy then has to help someone choose: sizes, use cases, comparisons and the questions buyers ask before they act.
Pages that open with the answer and use clear question headings are also easier for AI Overviews and ChatGPT search to quote. That improves the odds of a citation and never guarantees one.
The title tag and the H1 tell Google and buyers what the page is for.
Internal links point authority at the pages that sell
Most sites already have more authority than their commercial pages receive. We use a reverse silo: supporting articles link up to the page they support, sibling articles link to each other, and the page that sells collects the most links. Link building still belongs in every campaign, and internal links make the most of what a site already has.
The on-page SEO process, step by step.
- Week 1
Search and page research
Target searches mapped, live results checked for each one, and existing rankings recorded so nothing that already works gets lost. You approve the page list.
- Weeks 2 to 3
Titles, headings and copy
Title tags, meta descriptions, headings and body copy rewritten for each page, with FAQs where they help. You review everything before it goes live.
- Weeks 3 to 4
Internal links and technical basics
Internal links rewired so supporting pages point at the pages that sell, and indexing, images, structured data and speed checked on every page we touch.
- Monthly
Launch and measure
Changes shipped in batches, Search Console watched for what moves, and the next set of pages chosen from what the data shows.
Seus Lighting, United States
842
Times cited in ChatGPT answers. From near zero before the rebuild.
An established site where the pages that sell weren't ranking. We reorganized what they already had and built no new backlinks.
Read the case study- 60.4KOrganic clicks
- 8.03MSearch impressions
- 0New backlinks needed
- 01Mapped where the authority was. Found exactly which pages the existing links pointed at, and which pages were receiving that trust without turning it into sales.
- 02Rebuilt the internal links. Changed how every page on the site links to every other page, so trust flowed from the pages with authority to the product and category pages where people buy.
- 03Merged pages that competed with each other. Where two or three Seus pages were splitting authority on the same buyer search, we merged them. One strong page usually does better than three weak ones.
- 04Restructured pages so AI tools could read them. Rebuilt the page structure so ChatGPT, Perplexity and Google's AI Overviews could pull clean answers from it, turning the same authority into citations as well as rankings.
Where on-page SEO fits.
All 11 services- Shopify SEO agency
Where this usually runs
Most often shipped through our Shopify practice, on the platform we work on every day.
- Intent mapping
One page for each search, none competing
When two of your pages chase the same search, neither one ranks well.
- Technical SEO
Crawling, indexing, speed and structured data
Google can only rank pages it can find, read and trust.
On-Page SEO questions, answered.
What business owners usually ask before they start.
What is included in on-page SEO services?
Search research, title tags and meta descriptions, headings and copy, FAQs where they help, internal links, and the technical basics on each page we touch. We implement the changes with site access, or hand you paste-ready content.
How is on-page SEO different from technical SEO?
On-page SEO works on what a page says and how it links. Technical SEO works on whether search engines can crawl, render and index the site. Many fixes touch both, so we check the technical basics on every page we rewrite.
Will rewriting my pages cost me the rankings I already have?
We check what each page already ranks for before changing it, keep the terms that bring in traffic, and ship changes in batches so any drop is easy to trace and reverse. We will tell you which pages carry the most risk before we touch them.
How long until on-page changes show results?
Pages already ranking on page 2 tend to move first, often once Google has recrawled them. New pages and competitive searches take longer. We report what changed in Search Console and in orders and leads, and we do not promise a date.
Do you build backlinks as well?
Yes. On-page work and internal links come first because they make the most of the authority a site already has. Link building still belongs in every campaign, so it runs alongside the on-page work in the monthly plan.
Make your brand the answer. Start with a call.
A free 30-minute call with the campaign lead who'd run your account. We'll talk about your site, what you've tried, and what you want from search.
- Month to month
- $1,500 to $3,000 a month
- Cancel at the end of any month
Or email hello@searchoffgrid.com