Demand Map
Every meaningful search your buyers run before they purchase, grouped by what stage of the buying journey they're in (just looking, comparing, ready to buy).
03. Content
Content Strategy.
Stop publishing blogs nobody buys from.
We map what your buyers actually search before they purchase, build the pages that turn those searches into carts, and prune the dead weight that's dragging your store down.
Page Architecture
Which pages your store needs, what each one is for, what it links to, and what it converts on. No orphan pages. No two pages competing for the same buyer.
Brief Library
Production-ready briefs your writer (or ours) can hand straight to a keyboard, headers, examples, internal links, and the conversion blocks that turn readers into add-to-carts.
Pruning List
The pages on your store that are dragging your rankings down, old blogs nobody reads, duplicate product pages, expired collection pages. Each one tagged: redirect, consolidate, or delete.
12-Week Editorial Calendar
What to publish and when, sequenced so each new page strengthens the next instead of competing with it.
Page-Level Revenue Dashboard
Every page on your store with its organic revenue contribution next to it. So you can see, in dollars, which content actually pays for itself.
// How it ships
- 01Week 1
Diagnose
We map every place your store is leaking organic revenue right now, pages Google can't read, pages competing with each other, pages that rank but don't convert. No templated audit decks.
- 02Week 2
Prioritise
Every leak gets a dollar number and an effort score. You leave with the three biggest levers, in order, and a clear answer to 'where's the next $50K/mo coming from?'
- 03Weeks 3–8
Ship
Hands on the keyboard. Your dev team or ours, we don't care, as long as the work ships. Most engagements see the first measurable lift between week six and week eight.
- 04Ongoing
Measure
Every action tied back to organic-attributed revenue, contribution margin, and payback period. Reporting reads like a finance memo, not a dashboard screenshot.
// FAQ
No. We focus exclusively on DTC ecommerce because that's where our pattern recognition, vendor stack, and revenue models compound. If your business is something else, local services, B2B SaaS, lead-gen, we'll happily refer you to operators who specialise in your vertical.
No. Engagements are month-to-month. Cancel any month. We do quarterly check-ins so you can decide whether to keep going, scale up, or step back, but the work isn't held hostage by a 12-month minimum.
Organic-attributed revenue, organic conversion rate, and contribution margin. We don't optimise for impressions, clicks, or rankings unless they tie directly to a revenue lever for your specific store. If a piece of work isn't moving those numbers, we drop it from your invoice next sprint.