SEARCHOFFGRIDBook a Diagnostic Call

DTC SEO Agency · $50K+/mo brands · Shopify, Plus, headless

Your Meta CAC keeps climbing.
Organic is where the margin lives.

We're a DTC SEO agency for ecommerce brands tired of renting growth from Mark Zuckerberg. We run ten revenue levers as one connected system, instead of selling you one and calling it SEO, so organic becomes the highest-margin channel on your P&L.

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// The Brief

Search Offgrid is a DTC SEO agency built for ecommerce founders who are done with agencies that report on impressions while the P&L goes sideways. We work with direct-to-consumer brands doing $50K–$5M+/month on Shopify, Shopify Plus, and headless stacks. Every engagement is led by a senior operator, scoped against your revenue (not our hours), and guaranteed at the lever level, if a piece of work isn't moving the number, we drop it from your invoice next sprint.

// Detail

What you need to know about dtc seo agency.

01

What a real DTC SEO agency actually does

Most DTC SEO agencies sell one lever wrapped in a retainer. A content shop publishes blogs nobody buys from. A links agency builds backlinks pointing at pages that don't convert. A technical SEO consultant hands you a 60-page audit your dev team will never have time to read. The result is activity reporting, impressions, rankings, traffic, none of which is a line item on your P&L. A real DTC SEO agency runs every lever in the order that pays back fastest: find the leaks, fix the structural problems, line up every page with the buying moment it serves, fill the content gaps, compound trust with editorial coverage, get cited by AI search tools, and ship a recovery plan in 72 hours when an algorithm hits. Every engagement starts the same way: with an SEO audit that puts a dollar number next to every leak before we fix anything.

02

Why DTC ecommerce SEO is a different game

DTC SEO is not B2B SEO with a shopping cart attached. The way Google ranks ecommerce stores is different in ways that matter for your revenue. The filter pages on your collection (size, colour, price) create hundreds of near-duplicate URLs that compete with each other and dilute your authority, that's a platform-specific problem most agencies ignore. The structured tags that win the rich Google results (the listings with star ratings, prices, and stock status under the link) are different for product pages than for blog posts. Site speed on app-heavy themes punishes you in ways B2B sites never see. And buyer intent runs from awareness searches ("how do I pick X") to comparison searches ("best X for Y") to transactional searches ("X brand reviews"), your page architecture has to match that funnel. We are a Shopify SEO agency first by volume, but we operate on Hydrogen, BigCommerce, and headless Next.js stacks too. The pattern recognition compounds, every engagement teaches us something that shows up in the next one.

03

How the engagement actually runs

Three monthly tiers, fixed scope, month-to-month. Cancel any month. Recon ($1,500/mo) covers the audit, keyword research, and the technical fix list, the foundation work. Operator ($2,000/mo) is the most popular tier, adding technical execution, content strategy, intent mapping, and AI search optimisation. Command ($3,000/mo) is full search operations under one roof, adding editorial link building, AI search strategy, and a quarterly revenue forecast tied to your contribution margin. Every tier ships weekly, reports monthly, and reads like a finance memo, not a dashboard screenshot. If a lever isn't moving the number, we drop it next sprint and rebuild the engagement around what is.

04

Different brands, different entry points

We're the same operator team running the same Ten-Lever Operating System, sliced by where you're starting from. Pick the entry point that matches your stack and starting position; the work compounds the same way regardless of which door you walk through.

// Why us

What you actually get when you hire us.

// 01

Senior operator on the keyboard

The person who diagnoses your store ships the fix. No account managers, no offshore handoffs, no juniors learning on your dime.

// 02

Reporting in dollars, not impressions

Every action mapped to organic-attributed revenue and contribution margin. Reads like a finance memo, not a dashboard screenshot.

// 03

DTC ecommerce only

We don't take SaaS, B2B, or local clients. Pattern recognition compounds across DTC verticals, your engagement benefits from every other one we run.

// 04

Fixed price, fixed scope

Three monthly tiers. No padded hours. No surprise invoices. No twelve-month lock-in. Cancel any month.

// 05

Capped on purpose

We work with 17 brands, not 170. When we say capacity is full, we mean it. The brands who do work with us get our actual time.

// 06

AI search included

Most agencies don't yet optimise for ChatGPT, Perplexity, or Google AI Overviews. We do, included from the Operator tier up. Included, not upcharged.

// Fit check

Who this is actually for.

// Built for

  • DTC brand doing $50K+/month in revenue
  • On Shopify, Shopify Plus, or headless
  • Already shipped product-market fit, looking to scale organic alongside paid
  • Want a senior operator, not an account manager
  • Care about contribution margin, not vanity metrics

// Not for

  • Pre-product-market-fit
  • Looking for cheap, high-volume content mills
  • Want a 12-month retainer with auto-renew
  • B2B SaaS, lead-gen, or service businesses
  • Need someone to manage paid media (we are search ops only)

// FAQ

The questions every founder asks first.

  • Three things. We cap the roster so the brands we work with get senior attention. We tie every action to organic-attributed revenue (not impressions or rankings). We sell fixed-scope monthly tiers instead of variable retainers. The trade-off is we say no a lot, we only work with DTC ecommerce, and we only take on brands with product-market fit.

  • Small agency. Senior operators only, no junior account managers, no offshore execution. The person who diagnoses your store writes the fix. We use the word 'agency' because we're a team, but the operator model means you get consultant-level attention with team-level throughput.

  • Yes. We're stack-agnostic. Shopify Plus is the most common, but we've worked on headless setups (Shopify + Hydrogen, Next Commerce), BigCommerce, and custom builds. Magento and WooCommerce are case-by-case. Tell us your stack on the diagnostic call and we'll tell you whether we're a fit.

  • Quick wins, broken pages, missing tags, indexation cleanup, ship inside the first 30 days. Compounding organic revenue from new pages and links typically becomes visible by month three and pronounced by month six. SEO is a slower channel than paid; we are upfront about the timeline before we accept the engagement, and we share month-by-month forecasts on the diagnostic call.

  • No, and you should be suspicious of any agency that does. Rankings are downstream of strategy and execution, we guarantee the parts we control: the work, the transparency, and the reporting. We also guarantee that if a lever isn't moving the number, we drop it from your invoice next sprint. That's the real guarantee.

  • Three monthly tiers (Recon $1,500, Operator $2,000, Command $3,000), each fixed-scope and month-to-month. Onboarding takes 7 days. First deliverables ship by day 14. We run weekly Loom recordings plus async standups in Slack. No status meetings unless you ask for one. You give us two hours a month and a Slack channel, we run the channel.

// Adjacent levers

← All services← Back to home

// Adjacent practices

All five practices run the same operator team, the same Ten-Lever Operating System, and the same revenue-attributed reporting. Different angles of one offer.

// Briefing

Want to know where your store is leaking organic revenue?

Book a 30-minute diagnostic call. A senior operator will walk through your store live, show you the three biggest leaks, and tell you which lever pays back fastest, even if you never hire us. Engagements run $1,500/mo to $3,000/mo.

Book a 30-Min Diagnostic Call