The best Profound alternative depends on your budget and how many AI engines you need to track. Otterly.AI is the cheapest at $29 a month. Peec AI and SE Visible suit most small teams at around $90. Scrunch and AthenaHQ go deepest and start near $250 to $295.
Most people look for an alternative because of price. When we checked Profound's pricing page on November 12, 2026, it showed 2 options for brands. The first is a free 7-day trial with 50 prompts on ChatGPT, Gemini and Google AI Overviews. The second is an Enterprise plan with a custom quote.
Profound's own blog still mentions a $99 Starter plan and a $399 Growth plan. GEO Toolbox and Trakkr both report those plans were withdrawn in mid-September 2026. So a small team now has to book a demo to get a price.
Every tool below publishes its prices. We took each price from the vendor's own pricing page, then read G2 reviews for each tool. We haven't run a hands-on test of all 8, so treat this as a buying shortlist and use the free trials before you commit.
Profound alternatives at a glance
Prices are for monthly billing in USD. Most vendors take 15% to 20% off for annual billing.
| Tool | Starting price | What the entry plan includes | Free trial or plan | Best for |
|---|---|---|---|---|
| Otterly.AI | $29 | 2,000 credits, about 20 prompts on 3 engines, unlimited team members | 7-day trial | Solo marketers and small businesses |
| SE Visible | $89 | 75 prompts, 5 projects, unlimited seats | 10-day trial | Agencies with many small clients |
| Peec AI | $95 | 50 prompts, 3 engines of your choice, unlimited users | Free trial | Teams that want clean daily tracking |
| Rankscale | $99 | 1,200 credits, 17+ engines, 10 brand dashboards | 7-day trial | Tracking many engines on a small budget |
| Semrush AI Visibility Toolkit | $99 per domain | 25 prompts tracked daily, 4 engines | None listed | Teams already using Semrush |
| Ahrefs Brand Radar | $50 or $199 | 2,500 prompt checks, or 1 platform index | Small allowance in paid Ahrefs plans | Competitor research |
| Scrunch | $250 | 125 prompts, 4 engines, 5 site audits, 5 user licenses | 7-day trial | Sites that AI crawlers read poorly |
| AthenaHQ | $295 | $300 of monthly credit, 11 models | Free plan with $25 of credit | Teams that need many engines and content actions |
How to compare AI visibility tools
4 things decide what you pay and what you learn.
Prompts. A prompt is a question you want tracked, such as "best pitching machine for high school teams". Start with the 20 to 50 questions your buyers ask before they purchase. That number tells you which plan you need.
Engines. These are the AI products the tool checks: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Copilot and Claude. Some tools include 4 and charge for the rest. Check which engines your customers use before paying for all of them.
Billing model. Prompt-based plans are easy to budget. Credit-based plans charge for every answer collected, so cost rises with prompts, engines and how often you check.
What happens after tracking. Some tools stop at reporting. Others audit pages, suggest content or track AI crawler visits. Decide who on your team will act on the data before paying for the extras. Our guide on how to track AEO covers which numbers to watch once a tool is running.
1. Otterly.AI: the cheapest way to start
Otterly.AI has the lowest monthly price here, with no sales call.
- Pricing: Lite is $29 for 2,000 credits a month. Standard is $189 for 15,000 credits. Premium is $489 for 50,000 credits.
- What you get: you pick your engines from a list of 7: ChatGPT, Google AI Overviews, Perplexity, Copilot, Google AI Mode, Gemini and Claude. On 3 engines, Lite covers about 20 prompts tracked daily. Every plan includes sentiment, citation sources and unlimited team members.
- What reviewers say: G2 reviewers rate it about 4.7 out of 5 and praise how quickly they could set it up. A few say the dashboard takes time to learn.
- Watch for: each engine you add uses more credits, so the same plan tracks fewer prompts. The step from Lite to Standard is $160 a month.
Choose it if you want to learn whether AI engines mention you at all before spending more.
2. SE Visible: the most client projects per dollar
SE Visible comes from the SE Ranking team and is priced for agencies.
- Pricing: Basic is $89 for 75 prompts and 5 projects. Core is $189 for 200 prompts and 10 projects. Agency is $399 for 1,000 prompts and 30 projects.
- What you get: daily tracking on ChatGPT, AI Overviews, AI Mode, Gemini and Copilot. Every plan includes unlimited seats, API access and MCP access.
- Watch for: Basic allows 1 location per project. Several features on the pricing page are marked "Soon".
Choose it if you manage several brands and don't want to pay per seat or per client.
3. Peec AI: clean tracking on the 3 engines you pick
Peec AI focuses on analytics and leaves content writing to you.
- Pricing: Starter is $95 for 50 prompts and 1 project. Pro is $245 for 150 prompts. Advanced is $495 for 350 prompts. Agency plans start at $245.
- What you get: daily tracking on 3 engines you choose, unlimited users, recommended actions and an MCP connection on every plan.
- What reviewers say: G2 reviewers rate it about 4.7 out of 5 across 21 reviews. They like the simple interface and fast support. They'd like a page-level audit, and they note that extra engines raise the price.
- Watch for: each added engine costs extra every month, and Claude sits in the Enterprise plan.
Choose it if 3 engines cover your buyers and your team will act on the findings itself.
4. Rankscale: 17+ engines from $99
Rankscale includes every engine on every plan and bills in credits.
- Pricing: Pro is $99 for 1,200 credits. Pro+ is $229, Growth is $385 and Enterprise is $780. A smaller Essentials tier is listed at $20.
- What you get: 17+ engines, brand dashboards, page audits, sentiment analysis and unlimited seats from Pro.
- How credits work: a typical check costs 0.25 credits per prompt per engine. Claude costs 2 credits. Unused credits roll over.
- Watch for: G2 showed only 2 reviews when we checked, so there is little user feedback to go on. Model your credit use before choosing a plan.
Choose it if you need Claude, DeepSeek or Mistral coverage without an enterprise contract.
5. Semrush AI Visibility Toolkit: the simple add-on for Semrush users
The Semrush AI Visibility Toolkit puts AI data next to your keyword and site audit data.
- Pricing: $99 a month per domain. Semrush's blog lists the Semrush One bundle, which adds the SEO toolkit, from $199.
- What you get: 25 prompts tracked daily on ChatGPT, Google AI, Gemini and Perplexity. You also get prompt research, competitor reports and an AI-readiness site audit.
- Watch for: 25 prompts is the smallest allowance in this list. Each extra domain costs another $99.
Choose it if you already work in Semrush and want a first read on AI visibility.
6. Ahrefs Brand Radar: research any brand without setup
Ahrefs Brand Radar works from an index of more than 550 million prompts that Ahrefs has already run.
- Pricing: custom prompt tracking starts at $50 for 2,500 checks. An AI Visibility Index costs $199 per platform, or $699 for all platforms.
- What you get: mentions, citations and share of voice for any brand across 6 AI platforms. YouTube, Reddit and TikTok visibility is in beta. Paid Ahrefs plans include 150 to 600 prompt checks a month.
- Watch for: Ahrefs re-tests the index monthly, so it suits research more than daily monitoring. Full coverage is the highest price in this list.
Choose it if you want to see where competitors appear in AI answers before you build a prompt list.
7. Scrunch: built for how AI crawlers read your site
Scrunch pairs tracking with tools that look at AI bot behavior.
- Pricing: Core is $250 a month, with a 7-day free trial. Enterprise is custom.
- What you get: Core includes 125 prompts, 5,000 responses a month, 5 site audits and 5 user licenses. It tracks ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok, plus API access.
- What stands out: the Agent Experience Platform on the Enterprise plan serves AI agents a version of your pages built for them.
- What reviewers say: G2 reviewers rate it about 4.6 out of 5 across 73 reviews. They like the ease of use and the Google Analytics integration for AI referral traffic. Some call the cost high.
- Watch for: G2 now lists Sitecore as the vendor, so ask about the roadmap.
Choose it if your concern is how AI crawlers read your pages as well as how often they mention you.
8. AthenaHQ: the widest model coverage, with a free plan
AthenaHQ combines tracking with content recommendations.
- Pricing: Essential is free with $25 of credit. Starter is $295 a month with $300 of monthly credit. Annual billing takes 17% off. Enterprise is custom.
- What you get: 11 models on Starter, unlimited topics, prompts and competitors, CSV export and content actions.
- How credits work: every answer collected draws down your credit, so cost rises with prompts, models and how often you check.
- What reviewers say: G2 reviewers rate it about 4.8 out of 5 across roughly 30 reviews. They call it easy to act on. A few mention small bugs.
- Watch for: there is no plan between free and $295. API access costs extra on Starter.
Choose it if you need broad engine coverage and want the tool to suggest what to publish next.
How to choose the right Profound alternative
Start with your budget and work up.
- Under $50 a month: Otterly.AI Lite, or the Rankscale Essentials tier.
- Around $100 a month: SE Visible for several client projects, Peec AI for 1 brand tracked daily, Rankscale for many engines.
- Already paying for Semrush or Ahrefs: try their add-on first. You may not need another vendor.
- $250 and above: Scrunch if AI crawler access is the problem, AthenaHQ if you need many models and content guidance.
Then run 2 free trials side by side with the same 15 prompts. Compare the answers each tool records against what you see when you type the prompt yourself. That test tells you more than any feature list.
When Profound is still the right choice
Profound suits large teams that want tracking and content production in 1 platform. Its Enterprise plan covers up to 10 engines and includes ChatGPT Shopping tracking, AI crawler analytics, an API and SSO. G2 reviewers rate it about 4.5 out of 5 across more than 1,000 reviews, and many praise its support team. If you have the budget and a team to use it, book the demo.
A tracker tells you where you stand. Getting mentioned still depends on your pages, your internal links and who links to you. That work is what our AEO and GEO strategy service covers. If you'd like help with that part, get in touch with us.