DTC Ecommerce SEO Case Studies
The work, in the open.
Four DTC brands. Four different starting points. Four very different mechanisms, commercial architecture from zero, authority restructure with no new links, dual-language launch in a brand-new market, topical dominance against legacy competitors. Same system. Real numbers. Real names.
Real results
Each card opens the full story: the problem in the founder's words, the stakes when we got the call, the exact work we did, and the proof at the end. No vanity metrics. No confidentiality theatre. When we publish, the brand has signed off.
Finnish Sauna Store
DTC Ecommerce · US Sauna Market
New domain. Premium product. Going up against Home Depot and Wayfair from a standing start.
Seus Lighting
DTC Ecommerce · US Lighting · Authority Restructure
Strong domain. Wrong pages winning. Every page that should make money was buried past page two.
BAT Velo (British American Tobacco)
International SEO · UAE Market Launch
Dual-language launch into a market with no existing demand, against Noon.com and Carrefour from day zero.
Heracles Wellness
DTC Ecommerce · UK Wellness Market
Zero authority. Zero rankings. We built UK wellness category dominance from a single-digit DR.
Briefing
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