Shopify SEO agency
Shopify creates a few SEO problems by default.
These are the three we see most.
Filter pages competing with each other. Content and prices hidden from Google by JavaScript. Theme apps slowing the store down. We've fixed these on enough Shopify stores to know where each one usually breaks.
$260K
Revenue from organic search in the first 9 months
On a new domain with zero history
Finnish Sauna Store, United States
Read the case studyIn short
Search Offgrid is a Shopify SEO agency for DTC ecommerce brands on Shopify, Shopify Plus and headless storefronts. The platform-specific problems are fairly predictable: filter URLs competing with each other, prices and reviews loaded by JavaScript so the structured data Google reads breaks, apps dragging page speed down, and theme edits quietly breaking rich results. You get one campaign lead who runs your campaign end to end and coordinates the technical, content and outreach work behind it, and the monthly report is written in orders from unpaid Google visits. Plans are $1,500, $2,000 or $3,000 a month at a fixed price, month to month, and you can stop at the end of any month.
The detail
Shopify SEO agency, explained.
01
The three Shopify SEO problems we check first
Shopify makes a lot of decisions for you, and some of them have SEO consequences worth checking. Problem one: filter pages competing with each other. When a buyer filters a collection by size or color, Shopify creates a new URL. Across every combination that's hundreds of near-identical pages chasing the same search, and Google often ranks none of them well. Problem two: content hidden behind JavaScript. On many themes, and especially headless storefronts on Hydrogen, Remix or Next.js, prices, reviews and stock status load after the page renders. If Google doesn't wait for them, your structured data breaks and your listings lose their star ratings and prices. Problem three: apps slowing the store down. Every app you install adds scripts. Past a certain point mobile pages are slow enough to cost you rankings and orders before a buyer sees the product. We check all three on every Shopify project, then ship the technical SEO fixes that work with the platform rather than against it.
02
Shopify Plus, headless, and replatforming work
Plus is the platform we work on most.
We can work in theme code on staging alongside your developer, or write the specs and review what your team ships. Headless Shopify on Hydrogen, Next.js or Remix has its own failure modes: pages that load differently for Google than for buyers, mismatches between what's in Shopify Admin and what the storefront serves, and sitemaps drifting out of date. If you're replatforming, either to Plus from another platform or from Plus to headless, we build the redirect map, rebuild the structured data and check the site before and after launch, so the rankings you already have are protected as far as they can be. The most common reason brands come to us mid-replatform is traffic recovery after a cutover went wrong and rankings fell.
03
The Shopify SEO work that moves orders
We order Shopify work by how likely it is to bring in orders, not by what scores well in a speed test.
Filter rules send your internal links and authority to the collection and product URLs that convert. Product structured data, added in Liquid or as JSON-LD on headless, is what earns the listings that show price, stock and review count under your link. Keyword research and intent mapping decide which collection pages, product pages and buying guides to build first, based on the searches buyers run rather than the biggest volume numbers. And on app-heavy themes, page speed is often the difference between the top few results and page two on a competitive search.
04
Different platforms, different starting points
Shopify is one way in. If you're on another platform, the same work applies on Hydrogen, WooCommerce, BigCommerce and custom builds, and for a service business it's reported in leads instead of orders.
Why us
What you get.
Every account gets one campaign lead who runs it end to end. Plans are $1,500, $2,000 or $3,000 a month at a fixed price, month to month, so you can stop at the end of any month. Month one is usually the review and a written plan, with changes going live from month two.
01
Shopify Plus and headless
Liquid templates, sections, blocks, metafields, Online Store 2.0, and Hydrogen, Remix and Next.js storefronts. We know where each one tends to break and how to fix it.
02
Filter page rules
The biggest single source of wasted crawling on Shopify. We decide which filter combinations Google should rank and which it should ignore, so your authority goes to the pages that convert.
03
Structured data in Liquid and headless
Product, offer, review, article and FAQ markup added in your theme or as JSON-LD, validated and monitored, so your listings can earn the richer Google results.
04
Page speed on Shopify
Measured on real visitors' devices, not just lab scores. App conflicts found, lazy loading rebuilt, and third-party scripts kept in check.
05
Migration checks
Moving to Plus or headless? Redirect maps, structured data rebuilt, and checks before and after launch, so less of what you rank for gets lost in the move.
06
App review
A lot of Shopify SEO problems trace back to apps. We check which ones add scripts, which break your structured data, and which can be replaced with native code.
Who it's for
Is this for a business like yours?
A good fit
- Shopify or Shopify Plus store that wants more orders from search
- Headless storefront on Hydrogen, Next.js or Remix
- Moving to Shopify Plus, or from Plus to headless
- Happy to deal with one campaign lead rather than a rotating account team
Not the right fit
- Wants guaranteed rankings, or results inside a month
- Looking for theme design or development only
- Needs someone to run paid ads
- Can't get theme changes approved or published
FAQ
Shopify SEO agency questions, answered.
Both. Plus is the most common. Standard Shopify is fine too, and the plan we recommend depends on the size of the store and how much needs fixing rather than which Shopify tier you're on.
Yes. Headless storefronts have their own problems: pages loading differently for Google than for buyers, mismatches between Shopify Admin and the storefront, and sitemaps drifting out of date. We've worked on enough of them to know where to look first.
If you want us to. We can work in your theme on staging alongside your developer, or write the specs and review the changes your team ships. Whichever gets the fix live sooner.
We check which combinations are competing, often hundreds of near-identical URLs, then set rules for which ones earn rankings and which Google should ignore, using robots rules, canonical tags and internal links. Then we watch what happens before touching the high-traffic collections.
Yes. Redirect maps, structured data rebuilt, internal links checked, and testing before and after launch. It's part of the Scale plan, or quoted separately as a one-time project at a fixed price.
No. Google decides rankings, so we commit to the work, the plan and the monthly report instead. On the call we'll give you a cautious estimate of what the work could be worth and say what it depends on: your competition, the state of the store, and how quickly changes get published.
Related services
What this work includes.
Related page
Another page that might fit you better.
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost. There's nothing to prepare and no obligation.