Field Notes · Topic

Notes on technical seo.

Every field note tagged Technical SEO: the patterns, fixes, and plays we've seen move revenue for DTC brands in this corner of search.

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AI Search4
Ecommerce SEO2
Technical SEO2
Analytics1
Content Strategy1
GEO1
Google SGE1

Technical SEO

June 10, 20268 min read

Which Ecommerce Technical SEO Issues Actually Matter (and Which Are Noise)

Not every flag in your audit is worth fixing. Here are the ecommerce technical SEO issues that actually suppress revenue, sorted in priority order.

AI Search & GEO

June 8, 20268 min read

Showing Up in AI Overviews: Why Ecommerce Ranking No Longer Buys You a Citation

AI Overviews don't cite the best-ranked store. They cite the one their systems can reach, render and trust. Here is the infrastructure that decides it.