On-Page SEO
How search engines use meta tags: what each tag does at every stage
See what Google does with each meta tag at crawl, index, rank and display, which tags it ignores, and how snippet rules affect AI Overviews and AI Mode.
Blog · Topic
Posts about technical SEO.
Every post tagged Technical SEO: what we've seen work on client sites, written plainly for ecommerce and service businesses.
SEO Strategy
Technical SEO vs on-page SEO: where the line sits and what to fix first
Technical SEO vs on-page SEO explained: where they overlap, who owns each task, and a symptom-to-fix table that tells you which to start with.
On-Page SEO
URL structure for SEO: how to optimize your website's URLs
Learn how to optimize your URL structure for SEO: best practices, folder hierarchy for topic silos, ecommerce filter URLs, and how to change URLs safely.
On-Page SEO
Why is having duplicate content an issue for SEO?
Duplicate content rarely triggers a penalty, but it splits ranking signals, wastes crawling and lets Google pick the wrong URL. Causes, checks and fixes.
SEO Strategy
Content SEO vs Technical SEO: What’s the Difference, and Which Comes First?
Learn the difference between content SEO and technical SEO, where they overlap, and how to choose the work your website needs first.
Technical SEO
WooCommerce Page Speed: Why Plugins Are Not the Fix
WooCommerce page speed problems start in your hosting, database, and plugin stack, not in the caching plugin. Here is what actually slows stores down and the order to fix it.
Technical SEO
Best Shopify SEO Apps in 2026: What Each One Actually Does
The best Shopify SEO apps in 2026, ranked by job: metadata, images, schema, and redirects. Plus the structural gaps no app can close.
AI Search & GEO
Showing Up in AI Overviews: Why Ecommerce Ranking No Longer Buys You a Citation
AI Overviews don't cite the best-ranked store. They cite the one their systems can reach, render and trust. Here is the infrastructure that decides it.
Technical SEO
Which Ecommerce Technical SEO Issues Actually Matter (and Which Are Noise)
Not every flag in your audit is worth fixing. Here are the ecommerce technical SEO issues that actually suppress revenue, sorted in priority order.