Technical SEO
WooCommerce Page Speed: Why Plugins Are Not the Fix
WooCommerce page speed problems start in your hosting, database, and plugin stack, not in the caching plugin. Here is what actually slows stores down and the order to fix it.
Blog · Topic
Notes on technical seo.
Every post tagged Technical SEO: the patterns, fixes, and plays we've seen move revenue for DTC brands in this corner of search.
Technical SEO
Best Shopify SEO Apps in 2026: What Each One Actually Does
The best Shopify SEO apps in 2026, ranked by job: metadata, images, schema, and redirects. Plus the structural gaps no app can close.
Technical SEO
Which Ecommerce Technical SEO Issues Actually Matter (and Which Are Noise)
Not every flag in your audit is worth fixing. Here are the ecommerce technical SEO issues that actually suppress revenue, sorted in priority order.
AI Search & GEO
Showing Up in AI Overviews: Why Ecommerce Ranking No Longer Buys You a Citation
AI Overviews don't cite the best-ranked store. They cite the one their systems can reach, render and trust. Here is the infrastructure that decides it.