842
Times cited in ChatGPT answers
Seus Lighting
United States
An established site where the pages that sell weren't ranking. We reorganized what they already had and built no new backlinks.
DTC Ecommerce
Finnish Sauna Store
A new domain selling a premium product, up against Home Depot and Wayfair from the start.
$260K
Revenue from organic search in the first 9 months
On a new domain with zero history
- Market
- United States
- Duration
- 9 months
- Focus
- US Sauna Market
- +340%Organic traffic growthTrailing 9 months
- 0 → 1Top-3 ranking on the main buying searchPremium category
- 9 moTime to the first six figures of revenue from organic search
The starting point
A new domain trying to outrank a hardware giant.
Finnish Sauna Store launched into the US with a premium product and no domain history. The first page of Google for every buying search they cared about was already taken by Home Depot, Wayfair, and a handful of long-established specialists with twenty years of backlinks. The usual approach for a new site, publish blog posts and wait for traffic, would have taken far longer than the business could wait.
What was at stake
No brand searches, no rankings, and limited time to fix it.
Without organic search, every new customer had to come from paid ads. In a category where buyers research for weeks before spending, that gets expensive and the payback is slow. The business wanted a second source of customers that didn't depend on ad spend, and it wanted it inside a year.
What we did
We built the pages that sell before we built the blog.
The usual approach for a new site is to start with informational articles, build authority slowly, and hope to rank for buying searches eventually. That's too slow for a new domain in a competitive category. We reversed the order. We mapped the buying searches first, built the category and comparison pages those searches called for, and earned links from relevant publications into those pages before writing a single "top 10 saunas" article.
Step 01
Mapped the buying searches
Every search a US sauna buyer runs in the 4 to 8 weeks before spending $5,000, split into the ones we could realistically rank for in the time available and the ones that would take a year or more.
Step 02
Built the category and comparison pages first
Category pages, comparison pages and buying guides, written to sell and structured so Google could rank them, published before any blog content.
Step 03
Earned links into the pages that sell
Coverage in well-known publications, pointed at the pages where people buy rather than at the homepage, so the trust those links carry went where the sales happen.
Step 04
Added guides around them
Once the buying pages were ranking, we covered the surrounding research questions, so buyers who were comparing and reading found the store at each step.
What changed
Six figures of revenue from organic search in nine months. From zero.
Within nine months, organic search was a real revenue line: $260K attributed to it, meaning sales from unpaid Google visits, and growing month over month. Traffic was up 340%. The store held top-3 rankings on its main buying searches against Home Depot and Wayfair, on a domain that hadn't existed a year earlier.
This is one project, and one of our strongest results so far. What you'd see depends on your own site, your competition, how quickly changes go live, and Google's own updates.
Services used
The work behind this result.
More case studies
More results, with company names.
8,300
Clicks from Google in 6 months
BAT Velo (British American Tobacco)
United Arab Emirates
A launch in Arabic and English into a market where almost nobody was searching for the category yet, against Noon.com and Carrefour.
11×
Monthly visitors from Google, at peak
Heracles Wellness
United Kingdom
No rankings and a single-digit Domain Rating at the start. It reached #2 in the UK for its main buying search.
Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost. There's nothing to prepare and no obligation.