$260K
Revenue from organic search in the first 9 months
Finnish Sauna Store
United States
A new domain selling a premium product, up against Home Depot and Wayfair from the start.
International SEO
BAT Velo (British American Tobacco)
A launch in Arabic and English into a market where almost nobody was searching for the category yet, against Noon.com and Carrefour.
8,300
Clicks from Google in 6 months
From a zero baseline
- Market
- United Arab Emirates
- Duration
- 6 months
- Focus
- UAE Market Launch
- 9.6Average ranking positionAcross target keyword set
- 2Languages live in parallelArabic + English
- 6 moFrom signed contract to ranking across the target searches
The starting point
Launch a category nobody in the market was searching for yet.
BAT Velo needed to enter the UAE in two languages at once, Arabic and English, for a category where hardly anyone was searching yet. The biggest names in the wider retail market, Noon.com and Carrefour, were household names with large budgets and millions of pages indexed. BAT Velo had a launch deadline.
What was at stake
Two languages. No existing demand. A launch date that wasn't moving.
Until the site ranked, paid ads had to do all the work, at UAE ad prices. Launching in two languages at once usually stretches the timeline, because each language needs its own research and its own pages. BAT Velo needed to be visible in Google within six months.
What we did
We treated each language as its own market.
Translating the English pages into Arabic doesn't work, because the buying searches in Arabic aren't translations of the English ones. They're different searches, phrased differently, by people at different stages. So we mapped each language's buying searches separately, built a separate set of pages for each, and let the brand's existing authority support both.
Step 01
Built two separate search maps
Arabic searches mapped in Arabic, by Arabic-speaking researchers. English the same way. Translation came last, not first.
Step 02
Published category-defining content in both languages
Where search demand barely existed yet, we wrote the pages in the words buyers would use once they started looking, so the site was there when the searches began.
Step 03
Set up the technical foundations for each country
Hreflang tags so Google knew which language each page was for, country-specific structured data, and consistent details about the brand across the web, so the right page reached the right buyer.
Step 04
Earned coverage in regional publications
Mentions in UAE publications that Google and AI tools both treat as primary sources for the region.
What changed
8,300 clicks, average position 9.6, in 6 months, from zero.
Six months after kickoff, BAT Velo was ranking at an average position of 9.6 across the target searches in both Arabic and English, which is near the bottom of page one. 8,300 clicks from Google against a starting point of zero, not from a translation project but from two sets of pages built separately and running side by side.
This is one project, and one of our strongest results so far. What you'd see depends on your own site, your competition, how quickly changes go live, and Google's own updates.
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Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost. There's nothing to prepare and no obligation.