$260K
Revenue from organic search in the first 9 months
Finnish Sauna Store
United States
A new domain selling a premium product, up against Home Depot and Wayfair from the start.
DTC Ecommerce
Heracles Wellness
No rankings and a single-digit Domain Rating at the start. It reached #2 in the UK for its main buying search.
11×
Monthly visitors from Google, at peak
From 500 to 5,500
- Market
- United Kingdom
- Duration
- Content build
- Focus
- UK Wellness Market
- DR 23Domain RatingUp from single digits
- #2UK rankingFor "outdoor saunas UK"
- 0Existing authority at kickoff
The starting point
A single-digit Domain Rating, in a category with established competitors.
Heracles Wellness was launching into the UK outdoor-sauna market with no authority to start from: a Domain Rating in the single digits and no rankings. The competitors already in the category were much larger, with long-standing press relationships and far more pages than a new site could match.
What was at stake
A premium product nobody could find.
When you sell a £4,000+ outdoor sauna, buyers take weeks to decide. They compare, they research, they read. If your site doesn't come up while they're doing that, they compare without you. With a single-digit Domain Rating and no rankings, Heracles wasn't in the comparison.
What we did
We covered one category completely before touching anything else.
The usual plan for a new site is to publish a few articles, earn a handful of links, and hope to climb. Against established competitors selling a £4,000 product, that's too slow. So we picked one subcategory, outdoor saunas in the UK, and set out to cover every search a UK outdoor-sauna buyer could run before expanding anywhere else.
Step 01
Picked one subcategory to cover first
Not "saunas" and not "wellness", but "outdoor saunas, UK": narrow enough to compete in, big enough to matter. Everything else came after.
Step 02
Mapped every buyer search inside it
Comparison searches, buying-guide searches, brand searches, problem searches, installation searches: every search a UK outdoor-sauna buyer runs, in the order they run them.
Step 03
Published the pages as one connected set
Every page linking to the other relevant pages, every search answered by the page best placed to convert it, and no two pages competing for the same buyer.
Step 04
Earned coverage in UK publications
Mentions in UK publications that Google and AI tools treat as trusted sources for UK wellness buyers.
What changed
500 to 5,500 monthly visitors. Domain Rating from single digits to 23. #2 in the UK.
Heracles went from 500 monthly visitors at the start to 5,500 in its best month, an 11x increase. Domain Rating climbed from single digits to 23. The site reached #2 in the UK for "outdoor saunas UK", the main buying search in its category. 5,500 was the best month, not every month.
This is one project, and one of our strongest results so far. What you'd see depends on your own site, your competition, how quickly changes go live, and Google's own updates.
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Start with a free 30-minute call.
You'll talk with the campaign lead who'd run your account about your site, what you've tried, and what you want from search. You'll leave knowing whether we think we can help and roughly what it would cost. There's nothing to prepare and no obligation.