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      <title>Generative Engine Optimisation for Ecommerce: What You Need to Know</title>
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      <description>A growing share of shoppers now start by asking an AI — and it names only two or three brands. Generative engine optimisation is the work of being one of them.</description>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
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      <title>Ecommerce KPIs for the AI Search Era: What to Track in 2026</title>
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      <description>Organic sessions down, revenue steady? The dashboard isn&apos;t broken — it&apos;s reading the wrong era. Here are the ecommerce KPIs that actually matter for AI search.</description>
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